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Mit Kaminski bei der DMEXCO: Adressable TV für Dummies

Written by Marieke Buis

Mit Kaminski bei der Dmexco
Adressable TV für Dummies

September 12, 2019

Individualisierung und Targeting sind auch in diesem Jahr große Themen auf der Dmexco. Dabei spielt vor allem Adressable TV eine bedeutende Rolle. HORIZONT-Videoreporter Mirko Kaminski hat Lasse Nordsiek, Deutschlandchef von Smart Adserver, auf der Digitalmarketing-Messe drei naive Fragen zur Individualisierung des Fernsehens gestellt – und einleuchtende Antworten erhalten.

Von HORIZONT Online Thursday, 12. September 2019

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