ID5 Integrates With Prebid as Ad Tech’s Identity Wars Persist

ID5 Integrates With Prebid as Ad Tech’s Identity Wars Persist

The move is designed to bring scale to its independent identifier

 
July 11, 2019 

 

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ID5’s matching technology will now be available to publishers and ad tech players by integrating with Prebid.js, a move it claims will bring scale to its independent identifier plus reduce the sector’s reliance on third-party cookies.

 

Romain Job, Smart CSO, added, “The integration with Prebid is a strong step forward for ID5 and a positive move for the ad-tech ecosystem. ID5 is an independent tech provider without conflict of interest, and a shared neutral identity solution is critical for our industry.”

This article was originally published on adweek.com 

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