Full-stack publisher platform sees programmatic advertising grow 342% since Q1.
Its publishing partners will see revenue surge by the end of 2016 as the ad-tech companySmart AdServer approaches its goal of doubling annual sales revenue to $68 million. The company, a global player in the programmatic advertising marketplace, serves ads to 650 million unique visitors per month on 900 million devices, a third of them mobile, according to Quantcast. Moreover, Pixalate’s Mobile Seller Trust Index™, the industry’s first independent quality rating for programmatic advertising, ranked Smart AdServer’s Smart RTB+ exchange first in March 2016.
Having grown by 75% in 2015, Smart AdServer aims to double its current sales revenue by tripling its investment in R&D and marketing while expanding globally, particularly in the U.S. and Asia. It will also increase its workforce by 40% before the end of the year, adding 60 employees.
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