AdVideum, Smart AdServer Partner On “Global Video For Publishers”

France’s leading multi-screen video network opts for full-stack ad-tech partner.

AdVideum, France’s leading multi-screen video network, today announced a strategic partnership with Smart AdServer. AdVideum chose Smart AdServer to manage and monetize its direct and programmatic video campaigns across all screens.

Smart AdServer, which uniquely offers a 100% tech solution, offers publishers a full-stack ad tech platform with an integrated ad server and SSP. The company has emerged as the best alternative to LiveRail, which has cut its ad serving and SSP solutions.

Smart AdServer’s complete and flexible video solution enables AdVideum to offer publishers “Global Video for Publishers,” a product that will help optimize the revenue and efficiency of all video placements, out-stream included, on all devices.

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