Ad Platform Smart gets global activation within Google Display & Video

Ad platform Smart gets global activation within Google Display & Video 360 

June 13, 2019

 

Publishers using Smart and all advertisers buying through Display & Video 360 can now benefit from automated transactions for their direct sales.

The deal will allow all publishers using Smart’s Ad Server and SSP to set Programmatic Guaranteed deals with all buyers using Google Display & Video 360 DSP without restrictions.

‘Programmatic Guaranteed’ deals allow publishers and advertisers to execute direct transactions by taking advantage of programmatic automation and efficiency and eliminating manual processes.

Programmatic Guaranteed allows advertisers to reach 100% of impressions on a specific ad slot/page/website. For publishers, Programmatic Guaranteed helps ensure that buyers will buy 100% of the inventory they’ve reserved.

 

This article was originally published on netimperative.com

Related News

We deliver scoop on the latest in ad tech! Get news, tips and thought leadership focused on programmatic, quality, mobile, video, gaming, innovative formats, ad serving, quality and more. Smart covers it all!

Culture

Unifying Our Culture With An Inclusive Approach

Unifying our culture around common values creates an essential link between employees, encouraging collaboration and sparking new ideas and innovation which contributes to our ongoing growth and evolution.

Read More
Online Advertising

Carbon Footprint Measurement: Where Do We Stand Today?

As part of our commitment to sustainability, we’ve spent the past few months developing a solution for assessing the carbon footprint of our digital campaign delivery solutions. Here’s how we’re measuring CO2 and where we stand on implementing our solution.

Read More