Ad Platform Smart gets global activation within Google Display & Video

Ad platform Smart gets global activation within Google Display & Video 360 

June 13, 2019


Publishers using Smart and all advertisers buying through Display & Video 360 can now benefit from automated transactions for their direct sales.

The deal will allow all publishers using Smart’s Ad Server and SSP to set Programmatic Guaranteed deals with all buyers using Google Display & Video 360 DSP without restrictions.

‘Programmatic Guaranteed’ deals allow publishers and advertisers to execute direct transactions by taking advantage of programmatic automation and efficiency and eliminating manual processes.

Programmatic Guaranteed allows advertisers to reach 100% of impressions on a specific ad slot/page/website. For publishers, Programmatic Guaranteed helps ensure that buyers will buy 100% of the inventory they’ve reserved.


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