Search Results for: Programmatic Guaranteed – Page 5

Conferences

What We Didn’t Learn in Cannes

Cannes Lions is an agency-heavy, creative-focused event. But the ad tech industry—indispensable to the growth of the advertising market—was relegated to the periphery.

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Ad Operations

Header Bidding: Don’t Believe The Hype

Smart AdServer’s US Country Manager Romain Job explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype.

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native advertising acceptable ads
Native Advertising

Native Ads Best Practices

Want to know how to do native the right way? This article is for you! The third in a four part series on native advertising, it covers US FTC rules and acceptable ads.

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