The Drum: Can semantic targeting impose order on a nervous GDPR marketplace? By Michael Nevins–10 January 2019 22:47pm With all the talk of data-fueled innovation at CES
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We will now compare mediation and in-app bidding along 3 key axes : Auction structure, pricing methodology and major customer benefits. 1. Auction structure :
The Drum: Treat the Underlying Causes of Marketplace Inefficiency In an Op-Ed published on April 3, 2018 in The Drum, CMO Michael Nevins, explains the Chrome Ad
Smart AdServer partners with Relevant in the Nordics Relevant partner 4 Media announced its partnership with Smart AdServer, a direct and programmatic platform for premium
Facebook, LiveRail’s parent company, has decided to cut its ad serving solution. If you’re one of their clients, don’t worry! Smart AdServer can help you monetize your video inventory.
Learn how Smart AdServer helped Madvertise successfully integrate mobile interstitial alternatives into its monetization strategy. Utilizing formats like parallax and native were key
This second article in our series on video advertising covers VAST 4.0.’s response to market challenges through the creation of advertiser and publisher controls.