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Unveiling Video VAST Errors
How much do you know about how VAST works? We take a deep dive into its inner workings and impact on advertising.
Adtech Horoscopes: What’s in Store for 2024?
2024 looks to be yet another uncertain year in the adtech industry. While a major shift away from cookies will have an impact on every sign, some will benefit from major changes in attention measurement and new formats in the year to come. No matter how challenging the year ahead may seem, keep in mind […]
How Data Clean Rooms and Retail Media can be Better (and Bigger) Together
Retail media networks and data clean rooms are not just a neat natural pairing. Their powerful mix of assets is exactly what the industry needs as we move into the post-cookie world.
Equativ and Greenbids partner to reshape the sustainable programmatic future
Innovative partnership dials up programmatic decarbonization; making it simple to drive efficient and ethical ad buying using sustainability-centric AI-based bidding. London, New York & Paris 30 November 2023 — Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimization engine that powers sustainable ad operations using artificial […]
Navigating Data Clean Rooms: Part II
In this article, we break down the benefits and limitations of data clean rooms, along with sharing tips for getting started.
Navigating Data Clean Rooms: Part I
Data clean rooms can help advertisers and publishers make smarter data-driven decisions. Here’s what you need to know to get started.
Q&A: Cookieless Countdown – Five Questions With Qwarry
We asked Qwarry about their semantic targeting technology and what advertisers should be doing now to prepare for a cookieless future.
Edison Interactive Integrates With Equativ To Offer Vertically Integrated Ad Solutions For Both Supply And Demand-Side Clients Through Interactive, Digital Out-Of-Home Platform (DOOH)
Edison Interactive has integrated with Equativ to provide the market with advanced DOOH media capabilities. Edison Interactive will rely on Equativ’s brand and privacy-safe solutions – designed to empower its clients to achieve maximum impact while respecting the rights of its consumers – to reach an OOH audience and experience using standard IAB display and video units.
Murray Phillipson joins Smart AdServer to drive growth of demand offering
London, UK, 15 September 2020: Smart AdServer, an independent adtech platform, has appointed seasoned programmatic specialist, Murray Phillipson, as VP Demand EMEA to drive the growth of its demand offering. Reporting directly to David Pironon, Chief Programmatic Officer, and based in London, Murray will strengthen relationships with agencies, trading desks, and direct advertisers across EMEA. […]