Smart Marketing Remix Picks for Publishers

Why should you read this article ?
Because you don’t have time to waste on sessions that don’t concern you.

Last month, ad tech took over New York, but now it’s Paris’ turn! The Viuz Marketing Remix is back, and serving up the best in digital, data, and programmatic.

 

The day-long event takes place in a cozy basement theater in the city center, and speakers include digital data consultants, publisher-centric ad tech platform execs, and reps from big players like Google, AOL and Yahoo!. Smart AdServer’s CMO Corey Kronengold will be addressing the impact these giants have on publishers in his speech, Transparency, The Key to Control. But which other sessions shouldn’t you miss? Use our list of the best talks for publishers to guide you through the day! Short on time? Check out our Quick Picks below!

MR quick guide FB and TW

 

Morning Sessions

9:30 am
Go for Branding and Performance with Native Advertising
Participants:
-Arnaud Perrier Gustin, Marketing Communications Manager, Nissan
-Sebastien Noël, Director of Sales, Yahoo!

9:40 am
The Role of Data in Premium Content Monetization
Participants:
-Philippe Boscher, Associate Director of Digital Marketing, TF1 Publicité
-Dimitri François, Senior Client Partner, Southern Europe, Adobe

9:50 am
Video: Changes in Value
Participants:
-Karine Rielland, Digital Sales Director, Prisma Media Solutions
-Hortense Thomine-Desmasures, Managing Director, M6 Digital
-Nicolas Mignot, Country Manager France, StickyAds
-Fayssal Kartoby, Head of Product Marketing and Business Development, SFR

11:40 am
Carrefour France’s Appropriation of Digital Media
Participants:
-Greg Ragon, Senior Digital Manager, Carrefour
-Xavier Marchand, Senior Sales Manager, DoubleClick

12:10 pm
Transparency, The Key to Control
Speaker: Corey Kronengold, CMO, Smart AdServer

Afternoon Sessions

2:10 pm
Hard Questions — Programmatic and Agency Brands, One Year Later
Participants:
-Jean-Luc Chetrit, President, UDECAM
-Sophie Poncin, President, SRI

2:50 pm
Data, Insight and Digital Transformation
Speaker: Pascal Delorme, Executive Director, Accenture Digital France and Benelux, Accenture

3:10 pm
The World and Online Advertising
Speaker: Laurence Bonicalzi-Bridier, President, M Publicité (Le Monde Group)

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