Smart AdServer Makes Understanding Programmatic Easy

Why should you read this article ?
To make sure you really understand what all the programmatic terms mean.

Are the definitions surrounding programmatic confusing you? Get it all straight in one minute flat!

Learn about OpenDirect, OpenRTB, open auction, private auction, preferred deals, direct deals, Automated Guaranteed, programmatic guaranteed, PMP (private marketplace), programmatic reserved, programmatic direct, and programmatic premium.


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