SAPO Talks Data, Programmatic and Quality

Why should you read this article ?
To learn how one of the oldest internet companies keeps up with the latest trends in ad tech.

SAPO is one of the oldest internet companies and part of the Altice Group. The media division has 100+ partners, displays 1.5 billion impressions per month and manages massive amounts of data. They’re presently trying to leverage this asset so they can become a stronger player, and go after the global players.

In this interview, Sales Director Fernando Miguel da Silva Parreina talks data, programmatic, quality, and inventory management.

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