SAPO Talks Data, Programmatic and Quality

Why should you read this article ?
To learn how one of the oldest internet companies keeps up with the latest trends in ad tech.

SAPO is one of the oldest internet companies and part of the Altice Group. The media division has 100+ partners, displays 1.5 billion impressions per month and manages massive amounts of data. They’re presently trying to leverage this asset so they can become a stronger player, and go after the global players.

In this interview, Sales Director Fernando Miguel da Silva Parreina talks data, programmatic, quality, and inventory management.

Related News

We deliver scoop on the latest in ad tech! Get news, tips and thought leadership focused on programmatic, quality, mobile, video, gaming, innovative formats, ad serving, quality and more. Smart covers it all!

Brand Safety

Brand Safety: Why Trust Matters

Advertisers continue to seek more control and confidence in the solutions they invest in. With content sitting at the core of the brand safety discussion, it’s important for publishers to communicate openly and help build trust with buyers.

Read More