Programmatic Glossary

Why should you read this article ?
Because you need get your programmatic definitions straight!

Programmatic glossaries seem to be everywhere! But they’re often difficult to understand. We’ve created a simple glossary with some of the most important terms related to automated online advertising, from header bidding to Automated Guaranteed.

Check them out at


This is just the beginning of our Smart AdServer Glossary. There’s more to come!


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