#1 SSP for mobile
+111% revenue between Q1 and Q2 2019
Impactify is a web and mobile advertising exchange, serving premium UX ads focused on the user experience, with the main objective of connecting publishers and advertisers through a unique programmatic platform to automate transactions and optimize performance. Video is a key strategic offering for Impactify. They provide both a proprietary video player for instream and out-stream video ads as well as a native solution to publisher clients around the world. Impactify solutions are used by media groups in France and Germany.
70 million monthly unique visitors
The Challenge
Impactify was looking for a way to easily boost video and native revenue using their current tech stack.
The Solution
Impactify plugged in Smart RTB+ SSP as a monetization partner for their European inventory which provided several advantages:
- Flexible instream and outstream video solution: Impactify is using Smart ready-to-use video ad templates. This allows them to easily display instream and out-stream ads in their own video players and web content.
- Easy-to-use native solution: Impactify uses also Smart’s native ad templates, offering an easy and standard set-up to adapt to their publishers’ content. This solution provides a non-intrusive and personalized approach to advertising, delivering higher CPMs and engaged users enjoying content in an organic, brand-safe environment.
- Activation of the Smart Yield+ solution: The Smart Yield+ engine automatically optimizes floor prices to boost Impactify’s revenue.
- Increased Demand: Smart RTB+ is connected with more than 300+ video buyers and with the leading video and native DSPs. This allows Impactify to connect with new high-quality DSP partners all over Europe, creating new demand opportunities. This access resulted in new channels of business and growth opportunities, driving Impactify’s business in emerging markets.
Smart is a great facilitator in every way. They provide us with proactive tech support and expertise and have a strong APIs. Smart provides better performance on mobile compared to other SSPs and we really like using the yield automatic feature which allowed an increase in revenues by 20%.
CEO & Founder, Impactify
The Results
Impactify revenue trend between Q1 and Q2 2019
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