Blog

Equativ Buyer Connect (EBC) platform levels up programmatic efficiency, combining innovative curation tools with first-party data to streamline unique deal creation. New York, Paris, London, 15th April 2024 — Equativ, the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. […]

Attention is emerging as the newest metric to help advertisers evaluate campaign effectiveness. Here’s how we can help you get started with attention.

Jeremy, a Senior Account Manager in NYC shares what he enjoys about working at Equativ.

This report provides an overview of key 2023 sustainability initiatives at Equativ and details on the continued steps we plan to take in 2024.

Audrey, Head of Media Operations in Dubai, shares what she enjoys about working at Equativ.

Here’s what advertisers should know about the gaming audience and the growth of gaming in the Middle East.

Partnership allows for greater precision in Connected TV targeting NEW YORK – February 5, 2024 – Equativ, the leading global independent ad platform, today announced an integration that will transform the ad-buying experience with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. Through this partnership, advertisers can now activate […]

Equativ names Seekr its exclusive brand suitability partner to give advertisers more reach in curated, quality environments.

Jarosław, a demand operations manager in our Kraków office shares what he enjoys about working at Equativ.