Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.
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As there is no one-size-fits-all solution for adapting to the cookieless future, it’s important to start preparing now. Publishers will need to remain flexible to rule out what doesn’t work and keep focus on resources driving the strongest outcomes.
There’s no doubt Apple’s ATT framework will change the advertising game on all fronts by requiring publishers to ask for user consent to collect and share data. Here are four things you need to do to maximize consent.