Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.
SMART IDENTITY INDICATOR
Prepare for a cookieless future
Preparing for the cookieless future has been a focus of the digital advertising industry for quite some time now. As the countdown to the end of cookies gets shorter, it’s more important than ever for buyers and sellers to understand the impact of cookie and ID deprecation in real-time.
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Our Smart Identity Indicator is a quarterly look at key metrics from Smart’s publishers on web and mobile inventory across eight key markets, offering insights into the emerging trends around consent and identity in the shift towards a privacy-first digital advertising ecosystem.
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Related to Identity
As there is no one-size-fits-all solution for adapting to the cookieless future, it’s important to start preparing now. Publishers will need to remain flexible to rule out what doesn’t work and keep focus on resources driving the strongest outcomes.
There’s no doubt Apple’s ATT framework will change the advertising game on all fronts by requiring publishers to ask for user consent to collect and share data. Here are four things you need to do to maximize consent.