Key market trends for a privacy first digital advertising ecosystem

Prepare for a cookieless future

Preparing for the cookieless future has been a focus of the digital advertising industry for quite some time now. As the countdown to the end of cookies gets shorter, it’s more important than ever for buyers and sellers to understand the impact of cookie and ID deprecation in real-time.

Get Smart's insights on Identity

Our Smart Identity Indicator is a quarterly look at key metrics from Smart’s publishers on web and mobile inventory across eight key markets, offering insights into the emerging trends around consent and identity in the shift towards a privacy-first digital advertising ecosystem.


Download the Identity Indicator

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