SMART IDENTITY INDICATOR
Get Smart's Insights on Identity
The Smart Identity Indicator offers a snapshot of key metrics from Smart’s publishers across eight key markets to give you insight into emerging trends around consent and identity.
Key stats from our Summer 2021 report
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Prepare for a cookieless future
As the countdown to the end of cookies grows shorter, it’s more important than ever to understand the impact of cookie and ID deprecation in real-time in order to prepare for a privacy-first digital ecosystem.
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Related to Identity
Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.
As there is no one-size-fits-all solution for adapting to the cookieless future, it’s important to start preparing now. Publishers will need to remain flexible to rule out what doesn’t work and keep focus on resources driving the strongest outcomes.