SMART IDENTITY INDICATOR

Audience addressability trends for a cookieless future

Get Smart's Insights on Identity

The Smart Identity Indicator offers a snapshot of key metrics from Smart’s publishers across eight key markets to give you insight into emerging trends around consent and identity.

0%
Auctions in the UK were sent without a user ID in the bid request
0%
US auction shares included alternative IDs in the bid request
0%
Auctions within France did not provide consent to use personal data

Key stats from our January 2022 report

Want to know more?

Prepare for a cookieless future

As the countdown to the end of cookies grows shorter, it’s more important than ever to understand the impact of cookie and ID deprecation in real-time in order to prepare for a privacy-first digital ecosystem.

screenshots of smart identity indicator summer 2021

Download the previous reports

January 2022
identity-indicator-january-2022-cover
Summer 2021
March 2021

Related to Identity