Audience addressability trends for a cookieless future

Get Smart's Insights on Identity

The Smart Identity Indicator offers a snapshot of key metrics from Smart’s publishers across eight key markets to give you insight into emerging trends around consent and identity.

Auctions in the UK were sent without a user ID in the bid request
US auction shares included alternative IDs in the bid request
Auctions within France did not provide consent to use personal data

Key stats from our January 2022 report

Want to know more?

Prepare for a cookieless future

As the countdown to the end of cookies grows shorter, it’s more important than ever to understand the impact of cookie and ID deprecation in real-time in order to prepare for a privacy-first digital ecosystem.

screenshots of smart identity indicator summer 2021

Download the previous reports

January 2022
Summer 2021
March 2021

Related to Identity