What you need to know about programmatic buying methods

Programmatic Direct Makes Sense

  • Private marketplaces (PMPs), PG and direct deals have surpassed open auction as buyers are shifting to more direct models offering more control.
  • Challenges around performance, brand safety and ad fraud have buyers seeking performance optimizing solutions with more direct and cost-efficient paths to inventory.
  • In this guide, we explore this shift in spending and break down each direct programmatic deal type to help you decide which is best for achieving your campaign goals. 

Going Direct: Download the Guide

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