Programmatic Direct Makes Sense
- Private marketplaces (PMPs), PG and direct deals have surpassed open auction as buyers are shifting to more direct models offering more control.
- Challenges around performance, brand safety and ad fraud have buyers seeking performance optimizing solutions with more direct and cost-efficient paths to inventory.
- In this guide, we explore this shift in spending and break down each direct programmatic deal type to help you decide which is best for achieving your campaign goals.
Going Direct: Download the Guide
Related to Identity
Custom semantic contextual targeting can be used to ensure you’re reaching a premium audience that meets a very specific campaign need without spending on messaging that isn’t reaching your ultimate targets.
As there is no one-size-fits-all solution for adapting to the cookieless future, it’s important to start preparing now. Publishers will need to remain flexible to rule out what doesn’t work and keep focus on resources driving the strongest outcomes.