Edison Interactive Integrates With Equativ To Offer Vertically Integrated Ad Solutions For Both Supply And Demand-Side Clients Through Interactive, Digital Out-Of-Home Platform (DOOH) Partnership brings
While the cookie deprecation deadline may have been postponed yet again, there’s still value to be gained from incorporating cookieless solutions into your targeting strategy. Here’s everything you need to know about the alternative solutions available to you.
How Amnet engaged Equativ to achieve a 96% video completion rate for their client on a branding video campaign in four key markets.
The 2022 Cannes Lions returned with a roar and the adtech industry’s presence was powerful. We recap the key topics that had people talking all week long.
Equativ Accelerates CTV Growth With Strategic Investment for a Significant Stake in Nowtilus Strategic investment in Nowtilus and its Serverside.ai, a server-side dynamic ad insertion
Last year, combined back-to-school/college spending in the US totaled just over $108B, making it one of the largest seasonal shopping events aside from Christmas and
How a large pharmaceutical company increased its brand awareness by using Smart Buyer Connect to target US Hispanic audiences on in-stream video inventory.
Equativ (formerly Smart) provides advertisers turn-key solutions to reach back-to-school audiences Press Release– Paris, July 4th, 2022 To support advertisers’ needs during the busy back-to-school
Smart AdServer Rebrands as Equativ Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with
Smart and New Frontier Data Partner to Provide Advertisers Access to 160M+ US Cannabis Consumer Profiles New York, June 1 2022 – New Frontier Data, the
Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire London, 09:00 (BST), 31st May 2022 – Smart, the leading
Consumer spending habits change in the summer as people spend more time socializing and on the go. As you build your summer campaigns, here are the must-have audience segments to consider in your targeting toolkit.
Smart and Global Data Resources bring next-gen privacy-safe targeting to the Nordics [Stockholm, Paris, New York – May 23. 2022] Smart Adserver (“Smart”) the leading
Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial London – May 16 2022 – Ad targeting via third-party
Press Release– Paris, May 5th 2022 To meet advertisers’ increased communication needs during the summer months, Smart is offering turn-key, multi-publisher summer auction packages focusing
Smart to Attend NAB Show 2022 to Discuss the Future of Advanced TV New York City – April 20 2022 – Smart, the leading independent
Curation was born to meet the needs of an increasingly fragmented programmatic landscape. Here’s what you should know about curation and the benefits it offers publishers, advertisers, and data providers.
US political advertisers are expected to splash out $8.8 billion on video in 2022. The trend comes at a time when advertising is more targeted and personalized than ever before. To avoid being ignored, campaigns must steer clear of intrusive, irrelevant placements and include more targeted, personalized messages in order to connect with audiences and have lasting impact.
How Fan Controlled Football engaged Smart to help manage direct-sold media demand and access incremental demand to increase monetization.
Whether it’s the joy in winning or the despair in loss, passion is what unites sports fans across the globe. With the rise of athlete-brand partnerships, the robust growth around esports, and the introduction of new content formats, marketers have more options than ever for connecting with this passionate group of consumers.
Advertisers, agencies, publishers, and ad tech providers are all beginning to understand the critical role they play in the industry’s commitment to becoming more environmentally responsible. Measuring, monitoring, and reducing CO2 emissions throughout the entire ad delivery process is the first step towards a more sustainable future.
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