TimeOne: Increasing Qualified Traffic Through Semantic Contextual Targeting

How Smart helped TimeOne use semantic contextual targeting to achieve better performance with above-average CTRs and greater profitability.

TimeOne Group is a marketing services group specializing in customer acquisition. They generate sales and leads and create engagement between a brand and a consumer. As part of this case study, TimeOne was managing campaigns for a Spanish ready-to-wear e-merchant. 

Objective

  1. Generate qualified traffic, namely visits greater than 10 seconds, by optimizing performance via the click-through rate in a first-phase and then directly to the visit.
  2. Generate sales through retargeting strategies on existing traffic
  • Objective: Performance
  • Format: Banner, display, native
  • Audience: Interest and intent Shopping/Fashion/Women (primary audience)
  • KPIs: CTR, Visits

Solution

In order to maximize volumes on the desired target, TimeOne opted for Smart’s contextual solution, a proprietary algorithm that analyzes and categorizes all pages in real-time, using natural language processing. By activating it within Smart curated deals (Auction Packages), the agency was able to quickly and easily activate the following segments:

Style & Fashion

Beauty

Health & Fitness

Results

The agency benefitted from the precision of contextual targeting combines with the scale of cross-publisher deals in order to reach its target audience and KPIs. 

+ 1.5 %
CTR (+30% vs. other deals)
+ 35 %
Visit Through Rate (+5 points vs. other deals)

Download the Case Study

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