Buyers can now automatically synchronize all types of deals created on our platform through an integration with the Display & Video 360 (DV360) API.
This integration saves time by eliminating the need for manual deal creation on the DV360 UI. All deal modifications are automatically synchronized and the risk of error due to manual deal registration is eliminated.
How It Works
- The deal is created on our platform and becomes available in the DV360 negotiations tab.
- Buyers will need to accept the deal and then set it up directly in their campaigns.
This improvement applies to all:
- Direct deals
- Programmatic guaranteed deals
- Private auctions
- Smart Auction Packages
This synchronization is also currently available with Xandr. In early Q2 it will be available with The Trade Desk.