Setting new sales records year-over-year, Black Friday has become a must for online retailers. Last year, the major sales event became more critical than ever during the Pandemic.
To limit the spread of Covid-19, the French government moved Black Friday to coincide with the partial lifting of confinement which shortened the promotional holiday shopping period and increased competition for retailers.
GiFi, a leading French retailer in home and family equipment at a good price, engaged Mobsuccess, an expert in mobile advertising and drive-to-store, to make its Black Friday campaign a success and generate the maximum number of qualified store visits.
To ensure the campaign’s success during this highly competitive period, Mobsuccess opted for Smart’s programmatic guaranteed offer to secure a guaranteed volume of ad impressions.
Displayed for 24 hours on in-app inventory, the campaign of 3 million impressions generated: +23% in-store visits and over 37% additional online visits compared to other channels.