Setting new sales records year-over-year, Black Friday has become a must for online retailers. Last year, the major sales event became more critical than ever during the Pandemic.
To limit the spread of Covid-19, the French government moved Black Friday to coincide with the partial lifting of confinement which shortened the promotional holiday shopping period and increased competition for retailers.
Objective
GiFi, a leading French retailer in home and family equipment at a good price, engaged Mobsuccess, an expert in mobile advertising and drive-to-store, to make its Black Friday campaign a success and generate the maximum number of qualified store visits.
The Solution
To ensure the campaign’s success during this highly competitive period, Mobsuccess opted for Smart’s programmatic guaranteed offer to secure a guaranteed volume of ad impressions.
Displayed for 24 hours on in-app inventory, the campaign of 3 million impressions generated: +23% in-store visits and over 37% additional online visits compared to other channels.
The Results
Interested in how programmatic guaranteed can help optimize your campaigns?
