The Smart Deal+ offer tested by Amnet

 Over 50% higher CTR than market average on skin and banner formats
13 publishers within a 100% brand-safe environment

Amnet is the Dentsu Aegis Network’s specialist programmatic group, with over 1,000 technology, media, and data experts integrated with all Dentsu Aegis Network agencies across 52 markets. Amnet operates a consistent and innovative use of technology, operations, and people stack, and deliver an excellent and constantly improving programmatic infrastructure, designed for each client’s individual requirements. 

200+ customers in France

The Challenge

The Trading Desk Amnet France opted for Deal+, one of Smart’s RTB+ offers, to drive two programmatic campaigns, one for a leading French construction company and the other for a global electronics manufacturer. 

Deal+ facilitates the targeting of cross-publisher inventory on Smart’s RTB+ exchange, using one single deal ID while offering the ability to add a Smart RTB+ audience. For those two advertisers, banners ads and skins were the targeted formats, and Click Through Rate served as the primary KPI. 

The Solution

In order to promptly unlock premium inventory, expand their reach, and meet advertisers’ objectives, Amnet decided to run, with Smart RTB, pre-packaged Deal+ deals per format and per audience. For the Trading Desk, cross-publisher always-on deals, in a brand safe environment, are an easy-to-activate lever that help to improve campaign performances while reducing setup time. 

When adding the most relevant targeting directly within the deal, the Trading Desk observed greater coverage and better results compared to those recorded with a basic setup. 

Deal+ provides us with easy and direct access to Smart’s top inventory while ensuring a high level of performance. This is very useful in order to guarantee a broad number of impressions to our advertisers by selecting only the most relevant impressions that fits their objectives. Amnet is always willing to test new buying methods which can directly contribute to its customers’ success, and this through trusted partners such as Smart.  

Térance Ahomadégbé

Account Director, Amnet

The Results

Over 1.5 billion auctions available per month on these always-on deals

20 %
CTR on skin format, 60% higher than average
20 %
CTR on banners ads 50% higher than market average
premium publishers
%
Brand safe inventory

Click here to download the Case Study

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