Given their unique role as a major stakeholder in the addressable TV market, pay TV operators are positioned to provide added value and contribute to its success in five key ways.
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When it comes to identity, there’s no silver bullet that serves as the solution for moving the industry forward. Publishers and advertisers must explore and implement alternative strategies to tackle the user privacy challenge.
As a long-time advocate of transparency, we are committed to innovation and efficient advertising performance that doesn’t infringe upon the end user’s rights. We help you control, protect and grow your first-party audience data while respecting user choice.
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Advanced TV, OTT, CTV, Addressable TV… As context, TV is a $200Bn industry that is undergoing significant disruption. So you should know what it is about!