Smart Identity Solutions

Build Successful Identity and Privacy Strategies

Smart is your trusted expert for navigating user privacy

When it comes to identity, there’s no silver bullet that serves as the solution for moving the industry forward. Publishers and advertisers must explore and implement alternative strategies to tackle the user privacy challenge. 

As a long-time advocate of transparency, we are committed to innovation and efficient advertising performance that doesn’t infringe upon the end user’s rights. We help you control, protect and grow your first-party audience data while respecting user choice.

Our Transparency and Accountability Efforts

  • Targeting Without User IDs
    Developing contextual and performance-driven cookieless targeting options.
    Actively testing cohort-based approaches.
  • Vertical Integration and First-Party Data Activation
    Add true value to your inventory.
    Onboard your first party data with Smart to run direct deals, audience extension and curated deals.
  • Support of Alternative IDs
    Tools and guidance to help buyers and publishers make the most of any type of alternative privacy-compliant identifiers.

Get Smart's insights on identity

Download the latest Identity Indicators, Smart’s report on key market trends for a privacy first digital advertising ecosystem

Summer 2021
March 2021

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