When it comes to identity, there’s no silver bullet that serves as the solution for moving the industry forward. Publishers and advertisers must explore and implement alternative strategies to tackle the user privacy challenge.
As a long-time advocate of transparency, we are committed to innovation and efficient advertising performance that doesn’t infringe upon the end user’s rights. We help you control, protect and grow your first-party audience data while respecting user choice.
Download the latest Identity Indicators, Smart’s report on key market trends for a privacy first digital advertising ecosystem
Given their unique role as a major stakeholder in the addressable TV market, pay TV operators are positioned to provide added value and contribute to its success in five key ways.
Learn how Smart supports TronTV in their video strategy.
Advanced TV, OTT, CTV, Addressable TV… As context, TV is a $200Bn industry that is undergoing significant disruption. So you should know what it is about!
Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.
