Demand partners

Reach your most valuable audience.

From Open Auction to Guaranteed Deals.

Exclusivity, priority, scale? Use the buying model that best suits your campaign objectives.

Open
Auctions

Open to all buyers.

private auctions

1 publisher,
pre-approved buyers.

More exclusivity. More control.

direct deals/
preferred deals

1 publisher,
1 buyer.

Exclusive access. Negotiated fixed price.

Deal+
curated deals

1 buyer, 
several premium publishers.

More reach.    Specific targeting.

guaranteed deals

1 publisher,
1 buyer, reserved inventory.

Highest priority. 100% delivery.

Deal+ Curated Deals

Target a specific audience at scale

With one deal ID, buyers access a top-shelf selection of premium publishers across specific verticals and formats.

More
scale

Expand your reach within a completely brand-safe environment.

Select
inventory

Access your audience on premium app and sites with high- impact formats.

Easy
workflow

Simplify trading with quick and direct access to top buying opportunities.

Programmatic Guaranteed

Secure reach at a fixed price

Combine the benefits of direct sales and the precision of programmatic. 1 deal, 100% of impressions delivered.

Objectives
assured

100% of impressions guaranteed on select inventory,  at a fixed price.

Audience
secured

Guaranteed reach of a specific audience and preferred context.

Time
saved

Easy setup helps your trafficking teams save precious time. 

Programmatic Guaranteed is available through Google DBM, MediaMath, The Trade Desk, RhythmOne and more to come.

OMD agency is pleased to be able to activate programmatic guaranteed with Smart. This will ensure advertisers a pre-defined volume of auctions on a specific target, with full control over both price and inventory.

Sylvain Deffay

Director of Programmatic, OMD France