Exclusivity, priority, scale? Use the buying model that best suits your campaign objectives.
Open to all buyers.
1 publisher,
pre-approved buyers.
More exclusivity. More control.
1 publisher,
1 buyer.
Exclusive access. Negotiated fixed price.
1 publisher,
1 buyer, reserved inventory.
Highest priority. 100% delivery.
Reach qualified individuals with one Deal ID thanks to cross-publisher deals enriched with accurate data.
Expand your reach within a completely brand-safe environment.
Powerful
targeting
Individuals through semantic data, 3rd party data and performance.
Easy
workflow
Simplify trading with quick and direct access to top buying opportunities.
Combine the benefits of direct sales and the precision of programmatic. 1 deal, 100% of impressions delivered.
100% of impressions guaranteed on select inventory, at a fixed price.
Guaranteed reach of a specific audience and preferred context.
Time
saved
Easy setup helps your trafficking teams save precious time.
Programmatic Guaranteed is available through Google DBM, MediaMath, The Trade Desk, RhythmOne and more to come.
OMD agency is pleased to be able to activate programmatic guaranteed with Smart. This will ensure advertisers a pre-defined volume of auctions on a specific target, with full control over both price and inventory.
Director of Programmatic, OMD France
Get your fair share. Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.