From Open Auction to Guaranteed Deals.
Exclusivity, priority, scale? Use the buying model that best suits your campaign objectives.
Auctions
Open to all buyers.
1 publisher,
pre-approved buyers.
More exclusivity. More control.
preferred deals
1 publisher,
1 buyer.
Exclusive access. Negotiated fixed price.
1 buyer,
several premium publishers.
More reach. Specific targeting.
1 publisher,
1 buyer, reserved inventory.
Highest priority. 100% delivery.
Smart Auction Packages
Target a specific audience at scale
Reach qualified individuals with one Deal ID thanks to cross-publisher deals enriched with accurate data.
Programmatic Guaranteed
Secure reach at a fixed price
Combine the benefits of direct sales and the precision of programmatic. 1 deal, 100% of impressions delivered.
assured
100% of impressions guaranteed on select inventory, at a fixed price.
secured
Guaranteed reach of a specific audience and preferred context.
Time
saved
Easy setup helps your trafficking teams save precious time.
Programmatic Guaranteed is available through Google DV, MediaMath, The Trade Desk, RhythmOne, Adform, Amobee, Beeswax, Piximedia and more to come.
OMD agency is pleased to be able to activate programmatic guaranteed with Smart. This will ensure advertisers a pre-defined volume of auctions on a specific target, with full control over both price and inventory.
Director of Programmatic, OMD France
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