The programmatic ecosystem is fragmented and complex and changes in the identity landscape are adding new challenges, especially around audience data activation.
Curators are bringing a new layer of inventory & audience intelligence in order to provide new and efficient media products.
Smart provides a suite of tools and a powerful UI that allow curators to easily combine their data and inventory insights with Smart massive reach and SSP capabilities to create powerful media products.
Access massive & quality inventory globally from Smart SSP.
Activate your first-party data with full control, high match rates and real-time forecasting.
Save time creating deals, reporting on their performance, and troubleshooting with our intuitive interface.
No matter the format, device, or location settings, use our advanced targeting tools to achieve your campaign goals.
Set your own rules to create your campaigns and use any DSP or Direct buy.
Our marketplace and account management team is ready to fully support you in setting up your business and identifying key inventory opportunities.
At a time when brands need to have the highest confidence and the best results possible, the partnership with Smart means programmatic buyers no longer need to settle for data with a shelf-life by combining our data with Smart’s premium top-tier supply for a double win.
President Europe, Captify
I am delighted to announce that we have strengthened our strategic partnership with one of the most dynamic players in our industry! Smart and Sirdata continue to innovate to anticipate structural changes in the digital market for buyers and publishers, and this step is key in the deployment of Sirdata’s cookieless and consentless targeting and retargeting offers
CEO, Sirdata
Consumer spending habits change in the summer as people spend more time socializing and on the go. As you build your summer campaigns, here are the must-have audience segments to consider in your targeting toolkit.
Curation was born to meet the needs of an increasingly fragmented programmatic landscape. Here’s what you should know about curation and the benefits it offers publishers, advertisers, and data providers.
US political advertisers are expected to splash out $8.8 billion on video in 2022. The trend comes at a time when advertising is more targeted and personalized than ever before. To avoid being ignored, campaigns must steer clear of intrusive, irrelevant placements and include more targeted, personalized messages in order to connect with audiences and have lasting impact.
Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.