CURATION SOLUTION

The most straightforward way to create scalable curated marketplaces

Why Curation?

The programmatic ecosystem is fragmented and complex and changes in the identity landscape are adding new challenges, especially around audience data activation.

Curators are bringing a new layer of inventory & audience intelligence in order to provide new and efficient media products.

Why Smart for Curation?

Smart provides a suite of tools and a powerful UI that allow curators to easily combine their data and inventory insights with Smart massive reach and SSP capabilities to create powerful media products.

Global Scale

Access massive & quality inventory globally from Smart SSP.

1st Party Data

Activate your first-party data with full control, high match rates and real-time forecasting.

User-friendly

Save time creating deals, reporting on their performance, and troubleshooting with our intuitive interface.

Precision & performance

No matter the format, device, or location settings, use our advanced targeting tools to achieve your campaign goals.

On your terms

Set your own rules to create your campaigns and use any DSP or Direct buy.

Our marketplace and account management team is ready to fully support you in setting up your business and identifying key inventory opportunities.

At a time when brands need to have the highest confidence and the best results possible, the partnership with Smart means programmatic buyers no longer need to settle for data with a shelf-life by combining our data with Smart’s premium top-tier supply for a double win.

Vincent Pelillo

President Europe, Captify

Contact Us

Learn More About Curation

Demand

Five Things We’re Watching in Programmatic Advertising for 2022

As we enter a new year, we’re looking at where things stand in the programmatic landscape and sharing what we anticipate is to come in 2022.

December 27, 2021

Demand

Buyers.json: Leading the Way on Buy-Side Transparency

Until now advertising transparency standards were focused on the sell-side. Recently, the IAB introduced the buyers.json and DemandChain Object standards to serve as the buy-side counterparts. At Smart, we are excited to take the lead on embracing buyer transparency initiatives with our LiquidM DSP being the first to adopt buyers.json.

October 12, 2021

Demand

Ad Tech’s Challenge: Authentically Engaging the U.S. Hispanic Market

According to the 2020 U.S. Census, over 62.3 million Hispanics live in the U.S. But, the scale and influence of this audience isn’t always reflected in the amount of media spend being invested by marketers. Here we share takeaways from our discussion with a panel of experts around how ad tech can better engage with the U.S. Hispanic market.

October 1, 2021

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