Not all OTT is delivered via Connected TV, and too many buyers are being led down a dangerous path by paying more and getting less than they should from their budgets.
Our commitment to quality goes beyond just recognizing a publisher. We take your campaigns as seriously as you do and ensure that each Connected TV placement is on a real TV platform, in front of real people, watching only the best and most suitable content for your brand.
Reality: OTT video content can be found on desktop and mobile video players as well as on big screens. But unless it comes through a Connected TV device or SmartTV, it isn’t CTV advertising.
Reality: Just because it’s on a Connected TV platform, that doesn’t mean it’s premium or good for your brand. Work with a partner who ensures quality publishers and safety from fraud.
Reality: Today, the majority of Connected TV campaigns are managed manually, but this is changing. Programmatic access to Connected TV inventory from publishers, aggregators, and platforms is expanding.
Reality: Connected TV metrics should include broadcast measures like reach and frequency coupled with useful digital metrics including audience, context, and completion rates.
When recently planning a Connected TV campaign for a Financial Services client we saw first-hand how many details there are to navigate in the Connected TV landscape. Smart is providing clarity for buyers like us.”
Given their unique role as a major stakeholder in the addressable TV market, pay TV operators are positioned to provide added value and contribute to its success in five key ways.
Learn how Smart supports TronTV in their video strategy.
Advanced TV, OTT, CTV, Addressable TV… As context, TV is a $200Bn industry that is undergoing significant disruption. So you should know what it is about!
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