Given their unique role as a major stakeholder in the addressable TV market, pay TV operators are positioned to provide added value and contribute to its success in five key ways.
Your Connected TV Advertising Platform
Build durable Connected TV advertising revenue across all
points of distribution
From your owned and operated streams to aggregation partner deals, knowing how to get maximum revenue from every stream is essential.
At Smart, we know the ins and outs of Connected TV advertising and our 20 year history of optimizing programmatic yield for publishers helps us to get you there.
Benefit from the most powerful ad server and natively integrated SSP
In video, your ad server makes all the difference.
Ours is purpose-built to manage CTV campaigns
DIRECT AND PROGRAMMATIC
Manage direct and programmatic demand seamlessly while optimizing yield and fill rates
Combine FAST, AVOD, and linear addressability with traditional digital video and display formats
Holistic reporting for real-time insights across all your channels and screens
Benefit from an independent platform.
“Smart is approaching CTV inventory monetization in a way that makes sense to anyone who has been working in broadcasting or streaming. It’s a natural transition for us.”
Related to Connected TV Advertising
Learn how Smart supports TronTV in their video strategy.
Advanced TV, OTT, CTV, Addressable TV… As context, TV is a $200Bn industry that is undergoing significant disruption. So you should know what it is about!