case studies

Smart Results

Brand Safety
Supply

Brand Safety: Why Trust Matters

Advertisers continue to seek more control and confidence in the solutions they invest in. With content sitting at the core of the brand safety discussion, it’s important for publishers to communicate openly and help build trust with buyers.

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Demand

Why You Should Care About Supply Path Optimization

Programmatic has become more complicated over time leaving today’s buyers challenged with ensuring they’re getting the value and transparency they seek. Here’s how Supply Path Optimization can help and why it’s important.

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Lexicon concept with book about Connected TV in library
Video

Your Connected TV Lexicon

If you’ve ever overheard a conversation between engineers as they excitedly discuss the virtues and drawbacks of a particular technology or process you’ve probably had

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back-to-school-auction-packages
Demand

Back to School 2021: Adapting to Shifting Shopper Habits

As back-to-school season approaches, advertisers can expect to be competing in a landscape that’s more crowded than ever. See how we can help you develop the best targeting strategy for effectively reaching parents and students as they prepare to return to the classroom.

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Transparency
Programmatic

What You Should Know About Quality Standards

Quality standards aim to increase buy-side visibility into the relationships between all transactional players in the programmatic chain. As a publisher, here’s what you need to know about initiatives like ads.txt, sellers.json, SupplyChain object and more.

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Programmatic

Semantic Contextual Targeting: Back and Better Than Ever

Renewed interest in ethical targeting and user privacy has brought semantic contextual targeting back into the spotlight for good reason. With the powerful new possibilities created through advances in AI over the last decade, it might be time for a second look at the benefits of semantic contextual targeting.

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Smart Connected TV with command
Video

Q&A: The Future of Advanced TV

As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.

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Contextual Targeting shot in target
Programmatic

Tackle Cookie Deprecation With Semantic Contextual Targeting

The ongoing and increasing concerns around privacy, compounded by the emergence of brand safety issues connected to COVID-19, is driving a resurgence of interest in semantic contextual targeting. In the face of third-party cookie deprecation, it offers seamless efficiency and serves as a great cookieless alternative for reaching your full audience and protecting revenue.

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