As we enter a new year, we look at the state of the programmatic advertising landscape and anticipate what’s to come in 2021.
As part of the Winter AdTech Virtual Event, our Chief Programmatic Officer David Pironon sat down for a fireside chat around programmatic supply chain transparency with Vignesh Narayanan, Senior Director, Media Partnerships at MediaMath to discuss how DSPs and SSPs can work together.
Discover how Luisaviaroma was able to acquire new clients in their targeted markets through Smart Buyer Connect.
There’s still time to revisit your programmatic levers to identify the most appropriate strategy for reaching incremental audiences and ending the year running the most efficient campaigns possible.
Discover how Planet Media was able to unlock additional revenue by implementing Google AdX demand through Smart.
How Smart and seedtag Can Help You Leverage Semantic Contextual Targeting in Times of Crisis and Beyond
As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.
78% average viewability rate on over 5 million impressions A leading Telecommunication group in Italy, part of the top 3 groups in the countries in
Our Smart custom Auction Packages can help you maximize your campaign performance while saving time and resources through a single Deal ID.
Privacy and identity management changes in Apple’s upcoming iOS 14 release will have a significant impact on how in-app inventory is monetized on iOS devices.
Learn how Smart helped Amnet maximize their percentage of on-target reach.
Reporting has become crucial, Publishers and Media Buyers need transparency and powerful insights to ensure optimization of their monetization campaigns.
Learn how Smart supports TronTV in their video strategy.
To help you face the COVID-19 crisis and to adapt your strategy, we have 5 recommendations for marketing efforts during COVID-19.
Smart has decided to help publishers gain a clearer overview by analyzing the behaviors on the market and identifying tactics you can use to navigate the COVID-19 crisis.
Based on this analysis, we’ve provided you 3 tips you could implement to optimize – or at least mitigate – the impact on your revenues.
Learn how Smart AdServer Drives +24% Programmatic Revenue Growth for a US publisher with Prebid for Video.
The video header bidding solution (in-stream & out-stream) is aimed at publishers who wish to open their video inventory to more competition simultaneously.
COVID-19 is upsetting our everyday habits. To aid publishers during this uncertain time, the Smart Analytics Team has performed a market analysis
In this article, we help you better understand the distinction between 1st, 2nd and 3rd party data in order to serve the objectives of your campaigns. Learn more here
Bye-bye 3rd party cookies? Time to say “hello” to Semantic Contextual Targeting. Publishers and advertisers should take the opportunity to leverage context. Learn more here
Learn how Smart help Madvertise to embraces programmatic guaranteed to strengthen its premium business with advertisers.
Advanced TV, OTT, CTV, Addressable TV… As context, TV is a $200Bn industry that is undergoing significant disruption. So you should know what it is about!