When faced with pandemic-related retail challenges, Mobsuccess activated Smart Buyer Connect to help their client GiFi quickly and successfully shift from a drive-to-store strategy to a drive-to-web strategy.
As we quickly approach a world without third-party cookies, new providers and initiatives have emerged to allow for shared user identification within the ecosystem. Here’s what you should know about how alternative user identifiers work.
As we enter a new era where data processing and ad delivery differ depending on consent, new strategies are required to ensure the best delivery. To guarantee optimal performance, that also includes a strategy for monetizing non-consented traffic.
With more and more consumers embracing legal Cannabis and CBD products, advertisers have opportunity to capitalize on the growing market. Programmatic advertising can serve as a powerful solution for effectively expanding reach beyond niche audiences.
When Imgur was looking for a transparent and independent ad tech platform partner to help them fully control their own programmatic stack, they turned to Smart. See how our solutions helped them improve global monetization performance without losing revenue.
Given their unique role as a major stakeholder in the addressable TV market, pay TV operators are positioned to provide added value and contribute to its success in five key ways.
The advertising industry is in a transitional phase where all players are trying to balance audience data-rich advertising’s efficacy with the imperative to protect user privacy and consent. Google’s latest privacy announcement reinforces the need for flexible and agnostic technology to succeed in the post-cookie world.
Each day advertisers lose millions due to invalid traffic. Last year eMarketer estimated global ad fraud losses ranged anywhere from $6B to $42B and these numbers will only grow as invalid traffic constantly evolves in the hopes of evading efforts to combat it.
Discover how Smart and Mobsuccess used programmatic guaranteed to help GiFi drive Black Friday sales in a competitive and shortened holiday season.
At our Winter AdTech Virtual event, Smart CEO Arnaud Creput sat down with Captify CEO Dominic Joseph to talk about the elimination of third-party cookies, the complexity it has created in the digital ecosystem and what the future holds.
“No Brasil, já somos um parceiro forte re relevante na monetização de inventário programático do lado do publisher e nosso foco em 2021 é nos
“As we head into 2021, we want to continue to address the needs of the US market in optimizing both the demand and supply paths.
“In Spain this year, we really want to make the programmatic buyer’s life easier through more transparent and direct access to top Spanish and international
“In Italy this year, we really want to become the trustworthy partner for running programmatic deals. Our wish is to support and guide our clients
“In Germany our goal for 2021 is to be the most transparent and direct partner for reaching the complete programmatic ecosystem. We already give our
“For 2021, in the APAC region, we are focused on helping brands connect with their audiences by providing access to premium and brand safe inventory
As we enter a new year, we look at the state of the programmatic advertising landscape and anticipate what’s to come in 2021.
As part of the Winter AdTech Virtual Event, our Chief Programmatic Officer David Pironon sat down for a fireside chat around programmatic supply chain transparency with Vignesh Narayanan, Senior Director, Media Partnerships at MediaMath to discuss how DSPs and SSPs can work together.
Discover how Luisaviaroma was able to acquire new clients in their targeted markets through Smart Buyer Connect.
There’s still time to revisit your programmatic levers to identify the most appropriate strategy for reaching incremental audiences and ending the year running the most efficient campaigns possible.