Smart AdServer Rebrands as Equativ Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with
Smart and New Frontier Data Partner to Provide Advertisers Access to 160M+ US Cannabis Consumer Profiles New York, June 1 2022 – New Frontier Data, the
Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire London, 09:00 (BST), 31st May 2022 – Smart, the leading
Consumer spending habits change in the summer as people spend more time socializing and on the go. As you build your summer campaigns, here are the must-have audience segments to consider in your targeting toolkit.
Smart and Global Data Resources bring next-gen privacy-safe targeting to the Nordics [Stockholm, Paris, New York – May 23. 2022] Smart Adserver (“Smart”) the leading
Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial London – May 16 2022 – Ad targeting via third-party
Press Release– Paris, May 5th 2022 To meet advertisers’ increased communication needs during the summer months, Smart is offering turn-key, multi-publisher summer auction packages focusing
Smart to Attend NAB Show 2022 to Discuss the Future of Advanced TV New York City – April 20 2022 – Smart, the leading independent
Curation was born to meet the needs of an increasingly fragmented programmatic landscape. Here’s what you should know about curation and the benefits it offers publishers, advertisers, and data providers.
US political advertisers are expected to splash out $8.8 billion on video in 2022. The trend comes at a time when advertising is more targeted and personalized than ever before. To avoid being ignored, campaigns must steer clear of intrusive, irrelevant placements and include more targeted, personalized messages in order to connect with audiences and have lasting impact.
How Fan Controlled Football engaged Smart to help manage direct-sold media demand and access incremental demand to increase monetization.
Whether it’s the joy in winning or the despair in loss, passion is what unites sports fans across the globe. With the rise of athlete-brand partnerships, the robust growth around esports, and the introduction of new content formats, marketers have more options than ever for connecting with this passionate group of consumers.
Advertisers, agencies, publishers, and ad tech providers are all beginning to understand the critical role they play in the industry’s commitment to becoming more environmentally responsible. Measuring, monitoring, and reducing CO2 emissions throughout the entire ad delivery process is the first step towards a more sustainable future.
Buyers can now automatically synchronize all deal types created on our platform through an integration with the DV360 API.
It’s estimated that the in-game advertising market will grow by $3.5 billion from now through 2025. Here’s how brands and marketers can take advantage of the opportunity.
Bouygues Telecom, Realytics and Smart create TVMOTIK, a fully-French integrated solution to activate and market targeted TV advertising Paris, Thursday 3 February 2022 – Bouygues
New Partnership with Anzu Provides Smart’s Advertisers Access to In-Game Ads New partnership with Anzu.io provides advertisers buying on Smart with direct access to premium
After record growth, Smart joins the French Tech 120 Press release – Paris, February 1, 2022. Smart – the independent ad monetization platform – announced
Private marketplaces in an open web ecosystem may sound contradictory. And, while the open marketplace has its advantages, private marketplaces can offer additional benefits to meet the needs of both publishers and advertisers.
Media buying: Smart allows brands to target sports fans Paris, France, January 31, 2022: With events like the Winter Olympics and the FIFA World Cup
As a publisher, the benefits of an ad server shouldn’t be overlooked. Here are five key reasons it should still be an important element in your strategy.
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