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What are VPAID and VAST?

What are VPAID and VAST? 1 – What is VAST (Video Ad Serving Template)? VAST is the IAB standard necessary to serve in-stream video ads.

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Mobile Advertising

Mobile and Video and Programmatic! Oh My!

Smart’s RTB Product Owner Elmostapha Beljebbar uses market data to explain the convergence of programmatic video on mobile in this keynote presentation at Tabmo’s Programmatic Mobile Morning.

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