This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.
As Google and Facebook corral an increasing share of ad dollars, small and medium-sized publishers wonder: What’s the best way to claw back some market share?
We asked experts for key insights on monetizing with mobile, video and programmatic. Get their thoughts on the three most powerful forces in ad tech today.
Check out this article from VideoNuze about Smart AdServer’s Vertical Video format. Learn about how the ad network Adgage is taking advantage of this hot new format!
Vertical video advertising is the next big thing. Learn how to make the most of it with Smart AdServer’s ready-to-use solution.
This article takes a look at the impact vertical video will have on the way digital advertisements are conceived, produced and filmed.
In this third and last article in our series on video advertising, we focus specifically on VAST 4.0’s response to new screens and connected devices.
This second article in our series on video advertising covers VAST 4.0.’s response to market challenges through the creation of advertiser and publisher controls.
Mobile phone use is increasing, video is on the rise, and vertical video is the next big thing! Read our first article in a three part series on this hot new format.
One of our biggest Polish customers, BAN.pl, has been working with us for over four years to built a successful rich media strategy.