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Smart AdServer Rebrands as Equativ

Smart AdServer Rebrands as Equativ Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with

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Reaching Summer Enthusiasts, Made Easy

Consumer spending habits change in the summer as people spend more time socializing and on the go. As you build your summer campaigns, here are the must-have audience segments to consider in your targeting toolkit.

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Curation: Not Just A Passing Fad

Curation was born to meet the needs of an increasingly fragmented programmatic landscape. Here’s what you should know about curation and the benefits it offers publishers, advertisers, and data providers.

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Political Advertising: Target Digital Consumers When It Matters

US political advertisers are expected to splash out $8.8 billion on video in 2022. The trend comes at a time when advertising is more targeted and personalized than ever before. To avoid being ignored, campaigns must steer clear of intrusive, irrelevant placements and include more targeted, personalized messages in order to connect with audiences and have lasting impact. 

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Leverage the Power of Sports to Connect With Fans

Whether it’s the joy in winning or the despair in loss, passion is what unites sports fans across the globe. With the rise of athlete-brand partnerships, the robust growth around esports, and the introduction of new content formats, marketers have more options than ever for connecting with this passionate group of consumers.

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