Ho ho ho! The holiday season has already begun, to the delight of young and old alike. This is a key annual event for brands and choosing the right targeting strategy is essential. It must be thoughtfully planned out.
For the first time this year, Smart organized a thought-leadership speaking series over two days at its booth. Dubbed ‘Smart Talks’, the sessions featured the company’s demand partner, Mediarithmics and premium publisher clients, Deezer, ShowHeroes and Styria Digital One.
The Partner Zebestof, a subsidiary of the CCM Benchmark / Figaro Group, is a trading desk that combines technology and proprietary data to enable
GDPR is restricting data use, but Smart has a great alternative for advertisers anxious to make the best of the FIFA World Cup! Learn how to unleash the power of semantic targeting.