You should read this article because major DSPs like Google DV360 as well as SSPs like Rubicon Project are starting stricter enforcement of app-ads.txt.
The Open Measurement SDK is an IAB standard. Read to learn more about how app developers and publishers will benefit from this new integration of Smart.
Advertisers and publishers all over the world are desperately looking for more transparency as the digital advertising chain includes a long list of intermediaries whose practices and transaction models can be seen as a “black box” (a complex system or device whose internal workings are hidden or not readily understood).
Learn more about the new standards Sellers.json and the OpenRTB SupplyChain. They will become indispensable for all actors in the programmatic ecosystem.
For the first time this year, Smart organized a thought-leadership speaking series over two days at its booth. Dubbed ‘Smart Talks’, the sessions featured the company’s demand partner, Mediarithmics and premium publisher clients, Deezer, ShowHeroes and Styria Digital One.
One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.
Ads.txt helps to stop the sale of counterfeit ad inventory. Smart is the first SSP to block all bid requests that fail to meet the ads.txt standard.
Recently, publishers have reported being contacted by third party sellers with whom they have never done business. Watch out! These ads.txt fraudsters are working overtime.