One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.
Ads.txt helps to stop the sale of counterfeit ad inventory. Smart is the first SSP to block all bid requests that fail to meet the ads.txt standard.
Recently, publishers have reported being contacted by third party sellers with whom they have never done business. Watch out! These ads.txt fraudsters are working overtime.