We will now compare mediation and in-app bidding along 3 key axes : Auction structure, pricing methodology and major customer benefits. 1. Auction structure :
In early 2018, Chrome will block ads that do not meet certain standards. Don’t fear the implications. We’re equipping you with everything you need to avoid chaos and improve user experience.
As Google and Facebook corral an increasing share of ad dollars, small and medium-sized publishers wonder: What’s the best way to claw back some market share?
We asked experts for key insights on monetizing with mobile, video and programmatic. Get their thoughts on the three most powerful forces in ad tech today.
Learn how Smart AdServer helped Madvertise successfully integrate mobile interstitial alternatives into its monetization strategy. Utilizing formats like parallax and native were key
Next Element was the theme of MWC 2017. Let’s find out what it mean in the mobile advertising field.
This AdMonsters piece explores alternatives to the traditional mobile interstitial in the wake of Google’s announcement to downgrade sites serving disruptive ads on mobile.
Check out this article from VideoNuze about Smart AdServer’s Vertical Video format. Learn about how the ad network Adgage is taking advantage of this hot new format!
Sublime Skinz has partnered with Smart AdServer to launch its new mobile web format, M-Skinz, available on programmatic exclusively via Smart RTB+.
Campaigns distributed on mobile apps via Smart AdServer’s SDK can now be measured by Nielsen Digital Ad Ratings.
Vertical video advertising is the next big thing. Learn how to make the most of it with Smart AdServer’s ready-to-use solution.
This article takes a look at the impact vertical video will have on the way digital advertisements are conceived, produced and filmed.