BLOG

Smart Ideas

header bidding
Ad Operations

Header Bidding Definitions Made Easy

You probably think you know what header bidding is, but how deep is your understanding? Get images to explain waterfalling, client-side header bidding, server-side header bidding and server-to-server integrations.

Read More
ads.txt
Ad Operations

Ads.txt: Adopt or Be Blocked

Publishers who don’t implement ads.txt are being blacklisted by the buy side. Our advice? Implement it now so you don’t have problems later.

Read More
DigiTrust Universal ID programatically
Ad Operations

Quality at Smart AdServer

Quality is an issue that affects everyone in the ad-tech industry ecosystem. Smart AdServer was originally founded within a premium publisher, so quality awareness is part of our DNA.

Read More
Ad Operations

What Is an Ad Server?

What is an ad server? What does an ad server do? Learn why ad servers useful for publishers, ad networks, advertisers and media agences in this article.

Read More