One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.
The infographic “Fighting Fraud with Standards: Ads.txt and Ads.cert Explained” shows how IAB standards will improve quality in the digital advertising ecosystem.
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.
Learn how Programmatic Direct will transform buying and trafficking workflows through automation and discovery.
Current server-to-server integrations are a fine example of Smart AdServer’s commitment to openness. They are a solid response to header bidding.
Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Get the full case study here.
The ad tech industry is constantly evolving. Here we update our definitions for programmatic guaranteed and Automated Guaranteed.
In this third and last article in our series on video advertising, we focus specifically on VAST 4.0’s response to new screens and connected devices.
Facebook, LiveRail’s parent company, has decided to cut its ad serving solution. If you’re one of their clients, don’t worry! Smart AdServer can help you monetize your video inventory.
What is holistic yield management?
An easy-to-understand definition and a comprehensive explanation of how it drives significantly more revenue.