Maya Lawrence

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Ad Operations

IAB: Flexible Ad Formats for All Screens

Smart AdServer is working with the IAB to make sure that the new LEAN format standards work seamlessly with the existing tagging structure. Read all about it in this article.

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Conferences

Smart ad:tech Picks for Publishers

From programmatic video to native advertising, we’ve compiled a list of “not to miss” ad:tech NYC conferences for publishers. Find out who’s speaking when, and which talks to focus on.

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Smart AdServer

Cyrille Geffray of Smart AdServer is Smart

In this piece originally published as a press review in Stratégies Magazine, CEO C. Geffray talks Smart AdServer’s hiring surge, global expansion, and the importance of keeping an open mind.

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Conferences

Get Smart About Programmatic I/O NYC

Are you looking for demand-focused sessions at this year’s NYC Programmatic I/O? Our Demand Partners Manager Virgile Rault has compiled our “not to miss” list just for you.

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Mobile Advertising

Client Q&A with Cooper Harris, CEO of Klickly

Cooper Harris, CEO of Klickly, discusses her nontraditional entry into digital advertising, her Tech.co CTA award, and how Smart AdServer helps Klickly offer its customers a great mobile advertising solution.

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