We just signed the BVDW Code of Conduct for Programmatic Advertising, committing ourselves to transparency, quality, and safety rules in the programmatic market.
Publishers, want to know how many hands are in your pocket? CMO Corey Kronengold explains the importance of transparency in ad tech.
Check out this article from VideoNuze about Smart AdServer’s Vertical Video format. Learn about how the ad network Adgage is taking advantage of this hot new format!
Smart Ad Server and madvertise have launched a non-disruptive, high-impact, native parallax format for both display and video, on mobile and in-app.
Current server-to-server integrations are a fine example of Smart AdServer’s commitment to openness. They are a solid response to header bidding.
In this article, Cyrille Geffray and David Pironon of Smart AdServer discuss the lack of transparency in publisher-focused ad tech platforms and problems it causes.