What were the hottest trends at dmexco 2017? Smart Business Development and Product Managers share their thoughts — from header bidding to GDPR to ads.txt.
What is ads.txt? What are the advantages for publishers? What happens if publishers don’t implement it? Smart AdServer Chief Quality Officer Gorka Zarauz has all the answers and more in this blog post.
Smart AdServer helped Contrepoints double total revenue after two months. Its holistic yield management solution outearned Criteo, Teads and The Moneytizer.
Learn how Smart AdServer helped Madvertise successfully integrate mobile interstitial alternatives into its monetization strategy. Utilizing formats like parallax and native were key
In this Q&A, Ahmed Chakroun of Smart AdServer discusses the gaming apps market and the publishers expectations to monetize their apps.
Next Element was the theme of MWC 2017. Let’s find out what it mean in the mobile advertising field.
This AdMonsters piece explores alternatives to the traditional mobile interstitial in the wake of Google’s announcement to downgrade sites serving disruptive ads on mobile.
What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.
Tom Deierlein is an ex-ad exec and founder of the TD Foundation. Learn what role the advertising agency has played in the growth of this phenomenal non-profit dedicated to aiding children.