You should read this article because major DSPs like Google DV360 as well as SSPs like Rubicon Project are starting stricter enforcement of app-ads.txt.
Smart AdServer helped Contrepoints double total revenue after 2 months. Its Holistic yield management solution outearned Criteo, Teads and The Moneytizer.
Smart doubled this customer’s revenue with native ads. Read the case study to learn how the Easy Native solution resulted in CPMs over 3x higher than that of standard banner ads.
This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.
The infographic “Fighting Fraud with Standards: Ads.txt and Ads.cert Explained” shows how IAB standards will improve quality in the digital advertising ecosystem.
Ads.txt helps to stop the sale of counterfeit ad inventory. Smart is the first SSP to block all bid requests that fail to meet the ads.txt standard.