Maya Lawrence

Data

Private Garden Q&A With CMO Michael Nevins

This Q&A with CMO Michael Nevins sheds light on the need for publishers to create a sustainable monetization strategy based on the secure activation of their first-party data. The result? Their own “private gardens.”

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2018 ad tech trends
Online Advertising

8 Ad Tech Trends for 2018

What’s in and what’s out in ad tech? Header bidding, walled gardens, quality, server-to-server, GDPR, user experience, first party data. Get the hottest 2018 ad tech trends.

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sapo interview
Online Advertising

SAPO Talks Data, Programmatic and Quality

SAPO is one of the oldest internet companies and part of the Altice Group. In this video interview, Sales Director Fernando Miguel da Silva Parreina, talks data, programmatic, and quality.

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header bidding
Ad Operations

Header Bidding Definitions Made Easy

You probably think you know what header bidding is, but how deep is your understanding? Get images to explain waterfalling, client-side header bidding, server-side header bidding and server-to-server integrations.

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