Marine Desoutter

Quality

TRUST.ID: The Initiative for a Transparent and Better Advertising World

Advertisers and publishers all over the world are desperately looking for more transparency as the digital advertising chain includes a long list of intermediaries whose practices and transaction models can be seen as a “black box” (a complex system or device whose internal workings are hidden or not readily understood).

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OpenX alternative
Online Advertising

Looking for a replacement for OpenX Ad Server?

The adtech industry is moving rapidly and strategic moves by major players can impact publisher tech stacks. This is the case with OpenX when the company announced that it will shut down its publisher ad server in March 2019, in order to refocus on programmatic and video. Smart is an OpenX Alternative you should consider.

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programmatic guaranteed
Ad Operations

What is Programmatic Guaranteed?

Is there more than one definition for programmatic guaranteed? What does a Deal ID and a publisher’s API have to do with it? Find out Smart AdServer’s take on things in this article.

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