As we quickly approach a world without third-party cookies, new providers and initiatives have emerged to allow for shared user identification within the ecosystem. Here’s what you should know about how alternative user identifiers work.
Advertisers and publishers all over the world are desperately looking for more transparency as the digital advertising chain includes a long list of intermediaries whose practices and transaction models can be seen as a “black box” (a complex system or device whose internal workings are hidden or not readily understood).
The adtech industry is moving rapidly and strategic moves by major players can impact publisher tech stacks. This is the case with OpenX when the company announced that it will shut down its publisher ad server in March 2019, in order to refocus on programmatic and video. Smart is an OpenX Alternative you should consider.
One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.
Is there more than one definition for programmatic guaranteed? What does a Deal ID and a publisher’s API have to do with it? Find out Smart AdServer’s take on things in this article.
One of our biggest Polish customers, BAN.pl, has been working with us for over four years to built a successful rich media strategy.
What strategies does Hands advise? And how does Smart help them achieve their mobile monetization goals? Find out in this interview!
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