Advertisers and publishers all over the world are desperately looking for more transparency as the digital advertising chain includes a long list of intermediaries whose practices and transaction models can be seen as a “black box” (a complex system or device whose internal workings are hidden or not readily understood).
The adtech industry is moving rapidly and strategic moves by major players can impact publisher tech stacks. This is the case with OpenX when the company announced that it will shut down its publisher ad server in March 2019, in order to refocus on programmatic and video. Smart is an OpenX Alternative you should consider.
One of the biggest DSPs has just made a major ads.txt announcement that will surely impact publishers. If you haven’t already implemented ads.txt, you need to NOW. We’ll tell you why.
One of our biggest Polish customers, BAN.pl, has been working with us for over four years to built a successful rich media strategy.