27% increase in its programmatic revenue (between April 2018 and April 2019) 19% growth in its average RTB + eCPM in open auction Bonnier Business
Smart will give you 6 key points you should know for better understanding the impact of Google’s big move to first price.
We will now compare mediation and in-app bidding along 3 key axes : Auction structure, pricing methodology and major customer benefits. 1. Auction structure :