Ho ho ho! The holiday season has already begun, to the delight of young and old alike. This is a key annual event for brands and choosing the right targeting strategy is essential. It must be thoughtfully planned out.
The Open Measurement SDK is an IAB standard. Read to learn more about how app developers and publishers will benefit from this new integration of Smart.
Mobile is one of the channels hit hardest by ad fraud. It’s imperative that publishers implement app-ads.txt to better control their inventory.
Learn more about the new standards Sellers.json and the OpenRTB SupplyChain. They will become indispensable for all actors in the programmatic ecosystem.