Reporting has become crucial, Publishers and Media Buyers need transparency and powerful insights to ensure optimization of their monetization campaigns.
To help you face the COVID-19 crisis and to adapt your strategy, we have 5 recommendations for marketing efforts during COVID-19.
Smart has decided to help publishers gain a clearer overview by analyzing the behaviors on the market and identifying tactics you can use to navigate the COVID-19 crisis.
Based on this analysis, we’ve provided you 3 tips you could implement to optimize – or at least mitigate – the impact on your revenues.
The video header bidding solution (in-stream & out-stream) is aimed at publishers who wish to open their video inventory to more competition simultaneously.
COVID-19 is upsetting our everyday habits. To aid publishers during this uncertain time, the Smart Analytics Team has performed a market analysis
In this article, we help you better understand the distinction between 1st, 2nd and 3rd party data in order to serve the objectives of your campaigns. Learn more here
Bye-bye 3rd party cookies? Time to say “hello” to Semantic Contextual Targeting. Publishers and advertisers should take the opportunity to leverage context. Learn more here
Advanced TV, OTT, CTV, Addressable TV… As context, TV is a $200Bn industry that is undergoing significant disruption. So you should know what it is about!
Ho ho ho! The holiday season has already begun, to the delight of young and old alike. This is a key annual event for brands and choosing the right targeting strategy is essential. It must be thoughtfully planned out.
What are VPAID and VAST? 1 – What is VAST (Video Ad Serving Template)? VAST is the IAB standard necessary to serve in-stream video ads.
The Open Measurement SDK is an IAB standard. Read to learn more about how app developers and publishers will benefit from this new integration of Smart.
Mobile is one of the channels hit hardest by ad fraud. It’s imperative that publishers implement app-ads.txt to better control their inventory.
Build your own Private Garden with the most powerful ad server and natively integrated SSP on the market.