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Coline Vivert

Supply

Q&A: How Smart and Primis Partner to Help Video Publishers

Over the course of a little more than two years, we’ve worked closely with Primis to launch multiple integrations ranging from tags to both client and server-side header bidding. See how our partnership has helped publishers optimize their revenues.

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Transparency
Programmatic

What You Should Know About Quality Standards

Quality standards aim to increase buy-side visibility into the relationships between all transactional players in the programmatic chain. As a publisher, here’s what you need to know about initiatives like ads.txt, sellers.json, SupplyChain object and more.

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