Digiday: Google’s go-it-alone approach to GDPR rankles publishers MAY 15, 2018 by Tim Peterson Google has frustrated publishers with its approach to the General Data Protection Regulation. Less than two
Digiday: Publishers, ad tech firms scramble to comply with GDPR MAY 14, 2018 by Tim Peterson For publishers, complying with the impending General Data Protection Regulation and the eventual ePrivacy
ExchangeWire: Closing the Door on ‘Open’: Getting Back to Private Transactions by Lindsay Rowntree on 2nd May 2018 in News It’s hard to argue against the
In this byline first published in Ad Exchanger, Joseph Lospalluto, EVP, Americas, discusses how publishers can eliminate the risks of data leakage.
Forbes: Some Media Companies Moving Decisively on GDPR, Others Not So Much Tony Silber, Contributor Apr 3, 2018, 03:48pm Next month’s implementation of sweeping new data-privacy rules
The Drum: Treat the Underlying Causes of Marketplace Inefficiency In an Op-Ed published on April 3, 2018 in The Drum, CMO Michael Nevins, explains the Chrome Ad
The Drum: The advertising industry needs to balance out its programmatic transparency quest By Ronan Shields–30 March 2018 09:00am The Drum’s managing director, live events, Lynn
In this Exchange Wire interview, CMO Michael Nevins delves deeply into the concept behind Private Gardens, speaking directly to publishers and explaining the benefit of first party data activation and the creation of an exclusive marketplace.
Smart Appoints New Country Manager for Central and Eastern Europe WARSAW — March 12th, 2018 — Smart (formerly known as Smart AdServer), the fully transparent holistic ad monetization platform,
This article by CMO Michael Nevins was originally published in Media Post on March 7, 2018. Learn how an activation of first party data helps publishers create their own Private Gardens.
Adtechdaily.com: Smart AdServer Launches Mobile RTB+ Solution Paris – Smart AdServer, the advertising technology platform, is enhancing its position as a leading mobile advertising platform