Two of the most critical shifts in our industry today are data privacy and cookie-free advertising and the growth of CTV/AVOD content and viewership. To further accelerate our strategic efforts around video and TV, we are pleased to announce our acquisition of DynAdmic.
This week, the French Competition Authority announced its ground-breaking decision to fine Google €220 million for its anti-competitive behaviour in the ad tech sector. The
The advertising industry is in a transitional phase where all players are trying to balance audience data-rich advertising’s efficacy with the imperative to protect user privacy and consent. Google’s latest privacy announcement reinforces the need for flexible and agnostic technology to succeed in the post-cookie world.
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