How Publishers Can Increase Their Programmatic Video Revenue

Why should you read this article ?
So you can understand how to make more money with programmatic video.

US Country Manager Romain Job and Genesis Media’s Melissa Bonnick sat down for a Q&A at OPS 2106 in New York. The highlights video below summarizes the panel discussion, “How Publishers Can Increase Their Programmatic Video Revenue”. Check it out to get their take on hot topics like out-stream video, vertical video, viewability, holistic yield optimization, programmatic and ad server migration

“LiveRail stepping out is the end of an era for the video market.” – Romain Job

“We needed to move to Smart to make sure that we could have full transparency and see everything that was going on.” – Melissa Bonnick

“I’ve done a few ad server migrations in my career. This was by far the least headache-inducing.” – Melissa Bonnick


Related News

We deliver scoop on the latest in ad tech! Get news, tips and thought leadership focused on programmatic, quality, mobile, video, gaming, innovative formats, ad serving, quality and more. Smart covers it all!

Mobile Advertising

Mobile and Video and Programmatic! Oh My!

Smart’s RTB Product Owner Elmostapha Beljebbar uses market data to explain the convergence of programmatic video on mobile in this keynote presentation at Tabmo’s Programmatic Mobile Morning.

Read More
programmatic guaranteed
Ad Operations

What is Programmatic Guaranteed?

Is there more than one definition for programmatic guaranteed? What does a Deal ID and a publisher’s API have to do with it? Find out Smart AdServer’s take on things in this article.

Read More