Header Bidding: Don’t Believe The Hype

Why should you read this article ?
Because header bidding isn’t (the only) answer.
Header bidding — also known as pre-bidding, advance bidding, holistic yield management and even “tagless integration” (even though it requires tags to function) — can be a great way for publishers to maximize the sale of unsold inventory left over from guaranteed campaigns and programmatic deals. But the technique is not all that it seems, and publishers should not expect it to maximize inventory revenue. Smart AdServer’s Country Manager for the U.S., Romain Job, explains in which cases header bidding is a good alternative to waterfalling, and when you just shouldn’t believe the hype. Check out the feature article in full on Adotas.com.  
Facebook
Google+
Twitter
LinkedIn

Related News

We deliver scoop on the latest in ad tech! Get news, tips and thought leadership focused on programmatic, quality, mobile, video, gaming, innovative formats, ad serving, quality and more. Smart covers it all!

header bidding
Ad Operations

Header Bidding Definitions Made Easy

You probably think you know what header bidding is, but how deep is your understanding? Get images to explain waterfalling, client-side header bidding, server-side header bidding and server-to-server integrations.

Read More
header bidding
Ad Operations

Let’s Talk Header Bidding!

Is header bidding is advantageous for publishers? Find out in this dmexco 2017 video with ebay, Netpoint Media and Showheroes.

Read More