Smart News

Publishers are in an elusive chase for control, transparency and flexibility as they fight to reposition themselves against the encroachment of the walled-garden platforms.

AdExchanger.com: Google Misses Self-Imposed Deadline To Implement IAB Consent Framework by James Hercher // Tuesday, September 4th, 2018 – 9:57 am When GDPR took effect in May, Google

iabeurope: GDPR impact on Programmatic Trading blog series – GDPR three months on Programmatic technology is now at the forefront of data-driven advertising, indeed, half

Digiday: Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue AUGUST 13, 2018 by Jessica Davies More publishers are feeling under

Digiday: Fraud coming to GDPR consent strings is the new GDPR worry AUGUST 10, 2018 by Jessica Davies The General Data Protection Regulation has only been

AdMonsters.com: I Went to Cannes Lions and All I Got are These Hot Takes by  Gavin Dunaway June 25, 2018 In previous years, I’ve rolled my eyes

WSJ.com: AT&T’s Interest in Ad Tech Gets Thumbs Up on Madison Avenue By Lara O’Reilly and Alexandra Bruell June 22, 2018 CANNES, France—News of AT&T Inc. to acquire advertising technology firm

ExchangeWire: Controller or Processor: What’s Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart by Lindsay Rowntree on 13th Jun 2018 in News In

AdAge: Google GDPR Policy Under Fire From (More) Trade Bodies, including IAB France By George P. Slefo. Published on June 11, 2018. Credit: Illustration by Tam Nguyen/Ad Age A

AdExchanger: Google Will Enjoy Major GDPR Data Advantages, Even After Joining IAB Europe’s Industry Framework by James Hercher // Tuesday, June 5th, 2018 – 9:07 am Even if Google registers

WSJ.com: Google Emerges as Early Winner From Europe’s New Data Privacy Law By Nick Kostov and Sam Schechner May 31, 2018 5:30 a.m. ET   Digital ad

Digiday: Google’s go-it-alone approach to GDPR rankles publishers MAY 15, 2018 by Tim Peterson Google has frustrated publishers with its approach to the General Data Protection Regulation. Less than two

Digiday: Publishers, ad tech firms scramble to comply with GDPR MAY 14, 2018 by Tim Peterson For publishers, complying with the impending General Data Protection Regulation and the eventual ePrivacy

ExchangeWire: Closing the Door on ‘Open’: Getting Back to Private Transactions by Lindsay Rowntree on 2nd May 2018 in News It’s hard to argue against the

In this byline first published in Ad Exchanger, Joseph Lospalluto, EVP, Americas, discusses how publishers can eliminate the risks of data leakage.

The Drum: Treat the underlying causes, not the symptoms of marketplace inefficiency By Michael Nevins–03 April 2018 18:18pm Michael Nevins, chief marketing officer at Smart, acknowledges

Forbes: Some Media Companies Moving Decisively on GDPR, Others Not So Much Tony Silber, Contributor Apr 3, 2018, 03:48pm Next month’s implementation of sweeping new data-privacy rules

The Drum: Treat the Underlying Causes of Marketplace Inefficiency In an Op-Ed published on April 3, 2018 in The Drum, CMO Michael Nevins, explains the Chrome Ad

The Drum: The advertising industry needs to balance out its programmatic transparency quest By Ronan Shields–30 March 2018 09:00am   The Drum’s managing director, live events, Lynn

In this Exchange Wire interview, CMO Michael Nevins delves deeply into the concept behind Private Gardens, speaking directly to publishers and explaining the benefit of first party data activation and the creation of an exclusive marketplace.

This article by CMO Michael Nevins was originally published in Media Post on March 7, 2018. Learn how an activation of first party data helps publishers create their own Private Gardens.