Smart News

Forbes.com: GDPR Gives European Tech Companies A Major Advantage, Two EU-Based CMOs Say Because of the emergence of GDPR, Europe is taking the global lead

Publishers are in an elusive chase for control, transparency and flexibility as they fight to reposition themselves against the encroachment of the walled-garden platforms.

The Drum: Can semantic targeting impose order on a nervous GDPR marketplace? By Michael Nevins–10 January 2019 22:47pm With all the talk of data-fueled innovation at CES

AdWeek: Independent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardens Adobe and Flashtalking join forces to bring fresh competition to ad server

Mobilemarketing.com: Dentsu Aegis, S4M, & others form Blockchain Alliance to fight ad fraud Tyrone Stewart Wednesday 07-11-2018 11:00  Dentsu Aegis Network’s digital performance agency iProspect,

ExchangeWire.com: Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab by Lindsay Rowntree on 31st Oct 2018 in News In association with Smart In

What Is The Future Of A Universal Ad ID? by AdExchanger // Tuesday, October 30th, 2018 – 12:05 am “Data-Driven Thinking” is written by members of the

‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens SEPTEMBER 26, 2018 by Tim Peterson AT&T doesn’t want

Publishers are in an elusive chase for control, transparency and flexibility as they fight to reposition themselves against the encroachment of the walled-garden platforms.

AdExchanger.com: Google Misses Self-Imposed Deadline To Implement IAB Consent Framework by James Hercher // Tuesday, September 4th, 2018 – 9:57 am When GDPR took effect in May, Google

iabeurope: GDPR impact on Programmatic Trading blog series – GDPR three months on Programmatic technology is now at the forefront of data-driven advertising, indeed, half

Digiday: Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue AUGUST 13, 2018 by Jessica Davies More publishers are feeling under

Digiday: Fraud coming to GDPR consent strings is the new GDPR worry AUGUST 10, 2018 by Jessica Davies The General Data Protection Regulation has only been

AdMonsters.com: I Went to Cannes Lions and All I Got are These Hot Takes by  Gavin Dunaway June 25, 2018 In previous years, I’ve rolled my eyes

WSJ.com: AT&T’s Interest in Ad Tech Gets Thumbs Up on Madison Avenue By Lara O’Reilly and Alexandra Bruell June 22, 2018 CANNES, France—News of AT&T Inc. to acquire advertising technology firm

AdExchanger: The Comeback of Context by AdExchanger // Friday, June 22nd, 2018 – 12:05 am “Data-Driven Thinking” is written by members of the media community and contains

ExchangeWire: Controller or Processor: What’s Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart by Lindsay Rowntree on 13th Jun 2018 in News In

AdAge: Google GDPR Policy Under Fire From (More) Trade Bodies, including IAB France By George P. Slefo. Published on June 11, 2018. Credit: Illustration by Tam Nguyen/Ad Age A

AdExchanger: Google Will Enjoy Major GDPR Data Advantages, Even After Joining IAB Europe’s Industry Framework by James Hercher // Tuesday, June 5th, 2018 – 9:07 am Even if Google registers

WSJ.com: Google Emerges as Early Winner From Europe’s New Data Privacy Law By Nick Kostov and Sam Schechner May 31, 2018 5:30 a.m. ET   Digital ad

Digiday: Google’s go-it-alone approach to GDPR rankles publishers MAY 15, 2018 by Tim Peterson Google has frustrated publishers with its approach to the General Data Protection Regulation. Less than two