Smart Adserver acquires LiquidM Article published by Lara O’Reilly in Digiday, the 18th of December 2019 Smart Adserver is acquiring demand-side platform LiquidM, a move
The Persistence of Client-Side Header Bidding: A Conversation With Smart Article published by Gavin Dunaway in AdMonsters, the 16th of December 2019 Of all things
Ad fraud moves to streaming video platforms Article published by Digiday, the 16th of December 2019 As ad dollars increasingly pour into streaming video, fraudsters
The 3 Changes Google Must Make To Truly Level The Playing Field Article published by AdExchanger, the 13th of December 2019 Google’s surprising move to
Predictions 2020: Identity Article published in ExchangeWire, the 17th of December 2019 As the decade draws to a close, ExchangeWire has invited thought leaders from
Smart Expands to UK Market with Opening of London Office Article published in ExchangeWire, the 31st of October 2019 Smart AdServer, a leading independent ad
Ad-Tech Experts Call for Third-Party Verification After the Death of the Cookie Google’s proposals for machine learning-based frequency capping questioned 17 October 2019 The “death
Has programmatic delivered its fair share to both publishers and buyers? 09 October 2019https://www.youtube.com/watch?v=Bqp8j5xBT8k Is programmatic working for you? And how do you measure success?
Arnaud Créput de Smart: La lucha contra el duopolio debe ser conjunta entre agencias, anunciantes y publishers 23 de septiembre de 2019 Arnaud Créput, CEO de
Shared-Interest: Miteinander statt Gegeneinander . Von Lasse Nordsiek, Country Manager DACH, Smart AdServer September 18, 2019 Die Regeln im Adtech-Markt haben sich grundlegend geändert. Der
Explainer: Advertising executives point to five ways Google stifles business . SAN FRANCISCO/NEW YORK (Reuters) – U.S. authorities investigating Alphabet Inc’s (GOOGL.O) Google for anticompetitive
Mit Kaminski bei der Dmexco Adressable TV für Dummies September 12, 2019 Individualisierung und Targeting sind auch in diesem Jahr große Themen auf der Dmexco.
Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution . End-to-End Solution Features Innovative TV Usage
Call It a Comeback: The Return of Semantic Contextual Targeting . Joe Lospalluto – EVP Americas at Smart – has been interviewed by Admonster’s Editorial Director
US Programmatic Fees 2019 Concerns About the ‘Ad Tech Tax’ and Transparency Haven’t Gone Away August 5, 2019By Nicole Perrin For years, advertisers and publishers
What Cannes You Takeaway? Brand Trends July 12, 2019By Gavin Dunaway I wouldn’t be surprised if you attributed my recent silence to nursing a three-week hangover
ID5 Integrates With Prebid as Ad Tech’s Identity Wars Persist The move is designed to bring scale to its independent identifier July 11, 2019 By Ronan Shields
Digital Marketing in Today’s Privacy-Conscious World What compagnies need to know about GDPR, CCPA and Other Industry Changes in the next 12 monthsJuly 9, 2019 Lauren
Buyers and Sellers should unite around shared business interest July 9, 2019 Michael Nevins Will 2019 be the year of value path optimization? By now, you
Programmatic Guaranteed: Smart is Now Activated Globally Within Google Display & Video 360 June 14th, 2019 Smart, a leading independent ad monetisation platform has announced
What challenges Amazon will face buying Sizmek ad server June 19, 2019 Jessica Davies Amazon has reportedly managed to outbid Maurice Levy-backed ad tech firm owner Ycor for
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