Ad-Tech Experts Call for Third-Party Verification After the Death of the Cookie Google’s proposals for machine learning-based frequency capping questioned 17 October 2019 The “death
Has programmatic delivered its fair share to both publishers and buyers? 09 October 2019https://www.youtube.com/watch?v=Bqp8j5xBT8k Is programmatic working for you? And how do you measure success?
Arnaud Créput de Smart: La lucha contra el duopolio debe ser conjunta entre agencias, anunciantes y publishers 23 de septiembre de 2019 Arnaud Créput, CEO de
Zeotap integrated with Smart Ad Server and SSP to bring high-quality data to its cross-channel inventory September 26th, 2019 Berlin, September TBC, 2019: zeotap, a
Shared-Interest: Miteinander statt Gegeneinander . Von Lasse Nordsiek, Country Manager DACH, Smart AdServer September 18, 2019 Die Regeln im Adtech-Markt haben sich grundlegend geändert. Der
Explainer: Advertising executives point to five ways Google stifles business . SAN FRANCISCO/NEW YORK (Reuters) – U.S. authorities investigating Alphabet Inc’s (GOOGL.O) Google for anticompetitive
Mit Kaminski bei der Dmexco Adressable TV für Dummies September 12, 2019 Individualisierung und Targeting sind auch in diesem Jahr große Themen auf der Dmexco.
Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution . End-to-End Solution Features Innovative TV Usage
Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution September 4th, 2019 End-to-End Solution Features
SMART E NAVEGG FECHAM PARCERIA Agências e trading desks poderão trabalhar com pacotes de audiência segmentada no data marketplace da Smart utilizando os dados integrados
Call It a Comeback: The Return of Semantic Contextual Targeting . Joe Lospalluto – EVP Americas at Smart – has been interviewed by Admonster’s Editorial Director
US Programmatic Fees 2019 Concerns About the ‘Ad Tech Tax’ and Transparency Haven’t Gone Away August 5, 2019By Nicole Perrin For years, advertisers and publishers
Smart Acquires InsideAll, facilitating Header Bidding Strategies for Hundreds of Publishers July 10th, 2019 Smart, the leading independent ad monetisation platform, today announces its acquisition
What Cannes You Takeaway? Brand Trends July 12, 2019By Gavin Dunaway I wouldn’t be surprised if you attributed my recent silence to nursing a three-week hangover
ID5 Integrates With Prebid as Ad Tech’s Identity Wars Persist The move is designed to bring scale to its independent identifier July 11, 2019 By Ronan Shields
Digital Marketing in Today’s Privacy-Conscious World What compagnies need to know about GDPR, CCPA and Other Industry Changes in the next 12 monthsJuly 9, 2019 Lauren
Buyers and Sellers should unite around shared business interest July 9, 2019 Michael Nevins Will 2019 be the year of value path optimization? By now, you
Programmatic Guaranteed: Smart is Now Activated Globally Within Google Display & Video 360 June 14th, 2019 Smart, a leading independent ad monetisation platform has announced
What challenges Amazon will face buying Sizmek ad server June 19, 2019 Jessica Davies Amazon has reportedly managed to outbid Maurice Levy-backed ad tech firm owner Ycor for
Ad platform Smart gets global activation within Google Display & Video 360 June 13, 2019 Publishers using Smart and all advertisers buying through Display &
Why Don’t More Publishers Switch Ad Servers? Tim Cross June 6th, 2019 Perhaps one of the hardest products to sell in ad tech is the publisher
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