Hosting a Cannes Lions Party – Expert Interview Series Akommo Updated on Wed 17 Apr 2019 The Cannes Lions International Festival of Creativity is one of the
Forbes.com: GDPR Gives European Tech Companies A Major Advantage, Two EU-Based CMOs Say Because of the emergence of GDPR, Europe is taking the global lead
Publishers are in an elusive chase for control, transparency and flexibility as they fight to reposition themselves against the encroachment of the walled-garden platforms.
The Drum: Can semantic targeting impose order on a nervous GDPR marketplace? By Michael Nevins–10 January 2019 22:47pm With all the talk of data-fueled innovation at CES
Smart Enhances Global Team with 4 Key Hires PARIS — December 14th, 2018 — Smart, the independent ad monetization platform, has recently added 4 senior team
Smart comes in Top in Mobile Quality, Ranks #1 in ads.txt-compliant mobile web inventory PARIS — December 3rd, 2018 — Smart, the independent ad monetization
AdWeek: Independent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardens Adobe and Flashtalking join forces to bring fresh competition to ad server
Dentsu Aegis Network, Futurs.io, Mondadori MediaConnect, S4M, and Smart joins forces to launch the Adschain Consortium – leveraging blockchain technology to fight ad fraud NEW
Mobilemarketing.com: Dentsu Aegis, S4M, & others form Blockchain Alliance to fight ad fraud Tyrone Stewart Wednesday 07-11-2018 11:00 Dentsu Aegis Network’s digital performance agency iProspect,
ExchangeWire.com: Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab by Lindsay Rowntree on 31st Oct 2018 in News In association with Smart In
What Is The Future Of A Universal Ad ID? by AdExchanger // Tuesday, October 30th, 2018 – 12:05 am “Data-Driven Thinking” is written by members of the
‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens SEPTEMBER 26, 2018 by Tim Peterson AT&T doesn’t want
Publishers are in an elusive chase for control, transparency and flexibility as they fight to reposition themselves against the encroachment of the walled-garden platforms.
Smart launches unprecedented Holistic+ offering to bring transparent unified auction to Publishers PARIS — September 12th, 2018 — Smart, the holistic ad monetization platform, has launched Holistic+, a
Smart Announces New Leadership To Chart Next Growth Phase Arnaud Créput promoted to CEO; new Strategic Board created PARIS — September 5th, 2018 — Smart (formerly known as
AdExchanger.com: Google Misses Self-Imposed Deadline To Implement IAB Consent Framework by James Hercher // Tuesday, September 4th, 2018 – 9:57 am When GDPR took effect in May, Google
iabeurope: GDPR impact on Programmatic Trading blog series – GDPR three months on Programmatic technology is now at the forefront of data-driven advertising, indeed, half
Digiday: Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue AUGUST 13, 2018 by Jessica Davies More publishers are feeling under
Digiday: Fraud coming to GDPR consent strings is the new GDPR worry AUGUST 10, 2018 by Jessica Davies The General Data Protection Regulation has only been
Smart appoints Ingrid Couasnon as EVP Sales EMEA Since July 1st, Ingrid oversees all EMEA business activities to support Smart’s growth. In this capacity, she
AdMonsters.com: I Went to Cannes Lions and All I Got are These Hot Takes by Gavin Dunaway June 25, 2018 In previous years, I’ve rolled my eyes
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