Smart integrates with Oracle Contextual Intelligence to further strengthen brand safety for both publishers and advertisers New York, Paris, London – the 7th of September
Teiffyon Parry joins Smart as EVP Global Demand Significant new hire will accelerate Smart’s growth with media agencies and brands London, UK, 10am BST, 20
Targeted advertising on linear TV: RMB and Smart AdServer display personalised ads during live Euro 2020 games. 13 July 2021: RMB – Belgian multi-media advertising
Smart acquires cookie-free CTV and video advertising platform DynAdmic. “Leading independent ad monetization platform aims to scale its position on the CTV/Video market and to
Global Adtech Media Event: Smart, Liveramp, ID5, Gameloft, HUMAN, Showheroes, BCN, JW Player, and Reach PLC announce “glocal” virtual advertising and media festival. May 10th,
ID5 and Smart partner to ensure Universal ID capabilities in a cookie-less environment. Partnership allows Smart’s publishers and demand partners to identify users and to
Smart AdServer achieves top ranking in “Most Secure Ad Platforms” of 2020 According to Recent Analysis by Confiant Global Independent Adtech Platform Credits Advanced Ad
Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse White Ops Advertising Integrity provides Smart with protection against ad fraud
Capital Croissance Invests in Smart AdServer New principal investor aims to bolster Smart’s growth and expansion plans for the next decade. PARIS—January 27th,
Winter Adtech Virtual Event: Smart, Samsung Ads, LiveRamp, MediaMath, Captify and MadHive announce virtual advertising and media festival. November 10th, 2020 – Following the
Captify And Smart Partner To Combine the Immediacy of Search Intent Data With Premium Publisher Supply For More Efficient Programmatic Buying Through Captify’s Programmatic
Smart launches direct-first platform to manage deals and private marketplace buying Smart Buyer Connect empowers buyers to manage direct deals, bringing demand and supply
Murray Phillipson joins Smart AdServer to drive growth of demand offering London, UK, 15 September 2020: Smart AdServer, an independent adtech platform, has appointed
Viaccess-Orca and Smart AdServer to Share Targeted TV Advertising Strategies Through Webinar PARIS — June 23, 2020 — Viaccess-Orca (VO), a global leader providing
Summer Adtech Virtual Event: Smart, Beeswax, LiquidM, Mediarithmics, Pubstack, ShowHeroes, Sublime, Union & Venatus announce their online festival. Paris, May 27th, 2020 – Smart,
Gérald Sauvageon (former-Google) joins Smart to drive growth of the adtech company’s digital TV business February 26th, 2020 Smart AdServer, an independent adtechplatform,
Smart Adserver acquires LiquidM Article published by Lara O’Reilly in Digiday, the 18th of December 2019 Smart Adserver is acquiring demand-side platform LiquidM, a move
The Persistence of Client-Side Header Bidding: A Conversation With Smart Article published by Gavin Dunaway in AdMonsters, the 16th of December 2019 Of all things
Ad fraud moves to streaming video platforms Article published by Digiday, the 16th of December 2019 As ad dollars increasingly pour into streaming video, fraudsters
The 3 Changes Google Must Make To Truly Level The Playing Field Article published by AdExchanger, the 13th of December 2019 Google’s surprising move to
Predictions 2020: Identity Article published in ExchangeWire, the 17th of December 2019 As the decade draws to a close, ExchangeWire has invited thought leaders from
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