Smart News

Audiencerate and Equativ partner to deliver market-leading addressable advertising London, 1 December 2022 – Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with

Equativ announces strategic hires amid continued growth Heavyweight appointments reinforce the company’s commitment to CTV innovation and service in support of advertisers and agencies London,

Curated deals at the heart of the collaborationbetween Weborama and Equativ Weborama will use Equativ’s (formerly Smart) curation solution to create custom multi-publisher deals that

Edison Interactive Integrates With Equativ To Offer Vertically Integrated Ad Solutions For Both Supply And Demand-Side Clients Through Interactive, Digital Out-Of-Home Platform (DOOH) Partnership brings

Equativ Accelerates CTV Growth With Strategic Investment for a Significant Stake in Nowtilus Strategic investment in Nowtilus and its Serverside.ai, a server-side dynamic ad insertion

Equativ (formerly Smart) provides advertisers turn-key solutions to reach back-to-school audiences Press Release– Paris, July 4th, 2022 To support advertisers’ needs during the busy back-to-school

Smart AdServer Rebrands as Equativ Brand poised to harmonize market interests efficiently in accordance with ethical standards to fulfill the promise of advertising technology with

Smart and New Frontier Data Partner to Provide Advertisers Access to 160M+ US Cannabis Consumer Profiles New York, June 1 2022 – New Frontier Data, the

Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire London, 09:00 (BST), 31st May 2022 – Smart, the leading

Smart and Global Data Resources bring next-gen privacy-safe targeting to the Nordics [Stockholm, Paris, New York – May 23. 2022] Smart Adserver (“Smart”) the leading

Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial London – May 16 2022 – Ad targeting via third-party

Press Release– Paris, May 5th 2022 To meet advertisers’ increased communication needs during the summer months, Smart is offering turn-key, multi-publisher summer auction packages focusing

Smart to Attend NAB Show 2022 to Discuss the Future of Advanced TV New York City – April 20 2022 – Smart, the leading independent

Bouygues Telecom, Realytics and Smart create TVMOTIK, 
a fully-French integrated solution to activate 
and market targeted TV advertising Paris, Thursday 3 February 2022 – Bouygues

New Partnership with Anzu Provides Smart’s Advertisers Access to In-Game Ads New partnership with Anzu.io provides advertisers buying on Smart with direct access to premium

After record growth, Smart joins the French Tech 120 Press release – Paris, February 1, 2022. Smart – the independent ad monetization platform – announced

Media buying: Smart allows brands to target sports fans Paris, France, January 31, 2022: With events like the Winter Olympics and the FIFA World Cup

Combining scalable targeting capabilities and access to Top-Tier Media, Sirdata and  Smart innovate to serve publisher and buyer requests. PARIS, France, 18th January, 2022 –

Vocento enters partnership with Smart to replace its full ad tech stack and optimize digital advertising London / Paris / Madrid, 4 January 2022.- Vocento

Smart is Awarded Best Management Team by Private Equity Exchange On November 30th, 2021, the 20th edition of the Private Equity Exchange Awards was held

Smart AdServer launches curation offering, enabling media and data activation at scale The curated marketplace platform offers flexibility and simplicity to curate cross-publisher inventory in