Smart comes in Top in Mobile Quality, Ranks #1 in ads.txt-compliant mobile web inventory PARIS — December 3rd, 2018 — Smart, the independent ad monetization
AdWeek: Independent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardens Adobe and Flashtalking join forces to bring fresh competition to ad server
Dentsu Aegis Network, Futurs.io, Mondadori MediaConnect, S4M, and Smart joins forces to launch the Adschain Consortium – leveraging blockchain technology to fight ad fraud
Dentsu Aegis Network, Futurs.io, Mondadori MediaConnect, S4M, and Smart joins forces to launch the Adschain Consortium – leveraging blockchain technology to fight ad fraud NEW
Mobilemarketing.com: Dentsu Aegis, S4M, & others form Blockchain Alliance to fight ad fraud Tyrone Stewart Wednesday 07-11-2018 11:00 Dentsu Aegis Network’s digital performance agency iProspect,
ExchangeWire.com: Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab by Lindsay Rowntree on 31st Oct 2018 in News In association with Smart In
What Is The Future Of A Universal Ad ID? by AdExchanger // Tuesday, October 30th, 2018 – 12:05 am “Data-Driven Thinking” is written by members of the
Digiday.com: ‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens
‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens SEPTEMBER 26, 2018 by Tim Peterson AT&T doesn’t want
Publishers are in an elusive chase for control, transparency and flexibility as they fight to reposition themselves against the encroachment of the walled-garden platforms.
Smart launches unprecedented Holistic+ offering to bring transparent unified auction to Publishers PARIS — September 12th, 2018 — Smart, the holistic ad monetization platform, has launched Holistic+, a
Smart Announces New Leadership To Chart Next Growth Phase Arnaud Créput promoted to CEO; new Strategic Board created PARIS — September 5th, 2018 — Smart (formerly known as
AdExchanger.com: Google Misses Self-Imposed Deadline To Implement IAB Consent Framework by James Hercher // Tuesday, September 4th, 2018 – 9:57 am When GDPR took effect in May, Google
iabeurope: GDPR impact on Programmatic Trading blog series – GDPR three months on Programmatic technology is now at the forefront of data-driven advertising, indeed, half
Digiday: Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue AUGUST 13, 2018 by Jessica Davies More publishers are feeling under
Digiday: Fraud coming to GDPR consent strings is the new GDPR worry AUGUST 10, 2018 by Jessica Davies The General Data Protection Regulation has only been
AdMonsters.com: I Went to Cannes Lions and All I Got are These Hot Takes by Gavin Dunaway June 25, 2018 In previous years, I’ve rolled my eyes
WSJ.com: AT&T’s Interest in Ad Tech Gets Thumbs Up on Madison Avenue By Lara O’Reilly and Alexandra Bruell June 22, 2018 CANNES, France—News of AT&T Inc. to acquire advertising technology firm
ExchangeWire: Controller or Processor: What’s Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart
ExchangeWire: Controller or Processor: What’s Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart by Lindsay Rowntree on 13th Jun 2018 in News In
AdAge: Google GDPR Policy Under Fire From (More) Trade Bodies, including IAB France By George P. Slefo. Published on June 11, 2018. Credit: Illustration by Tam Nguyen/Ad Age A
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