Publishers are in an elusive chase for control, transparency and flexibility as they fight to reposition themselves against the encroachment of the walled-garden platforms.
Smart Announces New Leadership To Chart Next Growth Phase Arnaud Créput promoted to CEO; new Strategic Board created PARIS — September 5th, 2018 — Smart (formerly known as
AdExchanger.com: Google Misses Self-Imposed Deadline To Implement IAB Consent Framework by James Hercher // Tuesday, September 4th, 2018 – 9:57 am When GDPR took effect in May, Google
iabeurope: GDPR impact on Programmatic Trading blog series – GDPR three months on Programmatic technology is now at the forefront of data-driven advertising, indeed, half
Digiday: Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue AUGUST 13, 2018 by Jessica Davies More publishers are feeling under
Digiday: Fraud coming to GDPR consent strings is the new GDPR worry AUGUST 10, 2018 by Jessica Davies The General Data Protection Regulation has only been
AdMonsters.com: I Went to Cannes Lions and All I Got are These Hot Takes by Gavin Dunaway June 25, 2018 In previous years, I’ve rolled my eyes
WSJ.com: AT&T’s Interest in Ad Tech Gets Thumbs Up on Madison Avenue By Lara O’Reilly and Alexandra Bruell June 22, 2018 CANNES, France—News of AT&T Inc. to acquire advertising technology firm
ExchangeWire: Controller or Processor: What’s Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart
ExchangeWire: Controller or Processor: What’s Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart by Lindsay Rowntree on 13th Jun 2018 in News In
AdAge: Google GDPR Policy Under Fire From (More) Trade Bodies, including IAB France By George P. Slefo. Published on June 11, 2018. Credit: Illustration by Tam Nguyen/Ad Age A
AdExchanger: Google Will Enjoy Major GDPR Data Advantages, Even After Joining IAB Europe’s Industry Framework
AdExchanger: Google Will Enjoy Major GDPR Data Advantages, Even After Joining IAB Europe’s Industry Framework by James Hercher // Tuesday, June 5th, 2018 – 9:07 am Even if Google registers
WSJ.com: Google Emerges as Early Winner From Europe’s New Data Privacy Law By Nick Kostov and Sam Schechner May 31, 2018 5:30 a.m. ET Digital ad
Digiday: Google’s go-it-alone approach to GDPR rankles publishers MAY 15, 2018 by Tim Peterson Google has frustrated publishers with its approach to the General Data Protection Regulation. Less than two
Digiday: Publishers, ad tech firms scramble to comply with GDPR MAY 14, 2018 by Tim Peterson For publishers, complying with the impending General Data Protection Regulation and the eventual ePrivacy
ExchangeWire: Closing the Door on ‘Open’: Getting Back to Private Transactions by Lindsay Rowntree on 2nd May 2018 in News It’s hard to argue against the
In this byline first published in Ad Exchanger, Joseph Lospalluto, EVP, Americas, discusses how publishers can eliminate the risks of data leakage.
The Drum: Treat the underlying causes, not the symptoms of marketplace inefficiency By Michael Nevins–03 April 2018 18:18pm Michael Nevins, chief marketing officer at Smart, acknowledges
Forbes: Some Media Companies Moving Decisively on GDPR, Others Not So Much Tony Silber, Contributor Apr 3, 2018, 03:48pm Next month’s implementation of sweeping new data-privacy rules
The Drum: Treat the Underlying Causes of Marketplace Inefficiency In an Op-Ed published on April 3, 2018 in The Drum, CMO Michael Nevins, explains the Chrome Ad
The Drum: The advertising industry needs to balance out its programmatic transparency quest By Ronan Shields–30 March 2018 09:00am The Drum’s managing director, live events, Lynn
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