The Smart Story
Over 17 years ago, Smart was born within a premium publisher looking to create their own ad server in order to have full control of their business. In today’s ad tech world, reaching a more valuable audience is even more critical than ever before. Programmatic advances have created short-term gains, but for publishers and buyers, sticking with the programmatic status quo jeopardizes long-term success. It’s Smart’s mission to help tomorrow’s leaders shift to a radically different ad tech model and take back control.
Our fully transparent platform and shared-interest business approach enables premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. In a shared-interest business approach you always act with certainty and have the control of all the variables for the right blend of transaction models, channels and formats, while activating the right audience data for value path optimization.