The Smart Story
Over 17 years ago, Smart was born within a premium publisher looking to create their own ad server in order to have full control of their business. Today, in a dynamic and challenging programmatic environment, media and technology consolidation has created walled gardens that have unfair advantages and influence over independent publishers. It’s Smart’s mission to help publishers take back control and thrive.
Our flexible platform and services help forward-thinking publishers build their own Private Gardens to enable a fully transparent unified auction among all demand partners (DSPs, SSPs and ad networks), whether client side or server side. In a Private Garden, a publisher has 100% control of its demand partners, user experience, audience data and insights. In a Private Garden, a publisher is never operating at the mercy of its platform provider.