You should read this article because major DSPs like Google DV360 as well as SSPs like Rubicon Project are starting stricter enforcement of app-ads.txt.
Get your fair share on your terms.
Optimize the value of every
impression and user.
Optimize your advertising
Get your fair share.
The most powerful adserving
and natively integrated SSP
to ensure value path optimization for all
With more than 17 years of experience building a scalable and robust ad management platform, Smart allows publishers to run direct and programmatic campaigns across all digital formats and screens. Open, cutting-edge technology enables publishers to achieve holistic yield monetization through a truly unified auction, maximizing the value of every single impression.
Smart’s cross-device, cross-channel technology is 100% independent, 100% publisher-focused and easy-to-use. The native integration of our SSP into the ad server enables the highest level of transparency and control. Smart publishers build Private Gardens to thrive outside of the contraints of the walled gardens.
1,000+ Forward Thinking Publishers Are Taking Control with Smart
Revenue optimization is a key issue for us, but our priority is to respect our commitments with our direct sales advertisers. Smart’s holistic yield is an efficient solution to reconcile these needs and permits us to fine-tune our inventory sales strategy.
Managing Director, Régie E-Commerce
Smart's 3 Key Differentiators
Our shared-interest business approach enables publishers and brands to deliver and reach more valuable audiences.
Transparency and Integrity
Neutral Independent Platform
Value Path Optimization
In addition to thought leadership and practical articles, we deliver opinions and insights on this dynamic industry.
The Open Measurement SDK is an IAB standard. Read to learn more about how app developers and publishers will benefit from this new integration of Smart.
Learn how Smart helps Showheroes manage their ad campaigns and increase monetization for both in-stream video and display ads.