This second article in our series on video advertising covers VAST 4.0.’s response to market challenges through the creation of advertiser and publisher controls.
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In this third and last article in our series on video advertising, we focus specifically on VAST 4.0’s response to new screens and connected devices.
This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.
Facebook, LiveRail’s parent company, has decided to cut its ad serving solution. If you’re one of their clients, don’t worry! Smart AdServer can help you monetize your video inventory.
AdExchanger: The Five Looming Questions About Google Chrome’s New Privacy Rules By Sarah Sluis May 10th, 2019 Google Chrome is making it easier for its users
iabeurope: GDPR impact on Programmatic Trading blog series – GDPR three months on Programmatic technology is now at the forefront of data-driven advertising, indeed, half
ExchangeWire: Closing the Door on ‘Open’: Getting Back to Private Transactions by Lindsay Rowntree on 2nd May 2018 in News It’s hard to argue against the
Smart Appoints New Country Manager for Central and Eastern Europe WARSAW — March 12th, 2018 — Smart (formerly known as Smart AdServer), the fully transparent holistic ad monetization platform,